How to Reduce Abandoned Cart and Recover Sales

/ FAB Marketing/
How to Reduce Abandoned Cart and Recover Sales

Today, let’s talk about how to reduce abandoned cart rates and recover some of those sales, because online shopping in Australia has been booming.

It has seen unprecedented growth in 2020. About 72% of households now shop online in Australia, including older demographics.

Competition is high, but opportunities are there for the taking.

One of the problems that all eCommerce stores have is abandoned carts.

For you to have an idea, about 70% of shoppers abandoned their cart for a reason or another, and that hurts. 70% is a very high statistic, right?

How can you reduce abandoned carts and how can you recover the sales of people who abandoned their cart?

Because we can't avoid all of it, but we can recover some of it. So, I'm going to give you some tips today.

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7 Unusual Ways Facebook Ads can Grow Your Business

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7 Unusual Ways Facebook Ads can Grow Your Business

Facebook advertising has been a true game changer for small businesses, mine included.

In the past, you’d have to pay high fees to promote your products and services to the masses on TV, radio and other traditional media channels.

Small Businesses really struggled to compete with big businesses and their big advertising budgets.

That’s no longer the case. For as little as $5 a day, you can advertise your products and services to YOUR target market (without wasting your budget on everyone else) , measure your return on investment and grow your business exponentially.

Today I want to share with you 7 different ways you can take advantage of Facebook (and Instagram) advertising to grow your business, that you may not have thought about before.

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How to increase your website conversion rates: for service-based businesses

/ Fab Marketing/
How to increase your website conversion rates: for service-based businesses

Whether you have a brick and mortar or an online business, your website is extremely important to help you attract more clients, make sales and grow.  

Usually businesses pay top dollar to a web developer to create a beautiful and functional website.  

Then, they invest more money and resources sending traffic to their website through content, advertising, social media, or other means.  

But the question is, how many people who click on your website convert?

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How to increase Ecommerce Sales

/ Fab Marketing/
How to increase Ecommerce Sales

Recently I’ve been working with some Ecommerce stores, driving targeted traffic to their website through Facebook and Instagram advertising. Before starting any campaign, there are a few things I check to make sure the campaign is effective from a sales point of view, to maximize the client’s return on investment.

If you apply the following tips to your eCommerce store, you will see a big increase in sales.

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How to grow a thriving business while raising kids (and keeping your sanity)

/ Fab Marketing/
How to grow a thriving business while raising kids (and keeping your sanity)

Natalie Krivda-Jones is a Digital Marketing Strategist with over 17 years’ experience working in all things online marketing and advertising including websites, social media, Google and paid advertising campaigns. She has worked nationally on retail brands such as Bunnings Warehouse and more recently focussed her freelancing business to local Perth businesses.

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Three ways to ensure a consistent visual brand online

/ Fab Marketing/
Three ways to ensure a consistent visual brand online

Have you been wondering how to ensure a consistent visual brand online?

Firstly, it’s important to understand what your brand is. Your brand is a summary of your business’ personality, vibe and vision. It’s a combination of your core service or product, strategic positioning, creative visuals (including colour palette, fonts, graphics etc), tone of voice, key words, service scope and marketing collateral (this list could go on forever!). Above all, your brand is how your audience feels about any or all of these things. A brand is something that can only be built by carefully piecing it together over time.

Here’s three ways to ensure a consistent visual brand online: 

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How to prepare your business to scale and grow

/ Fab Marketing/
How to prepare your business to scale and grow

Are you looking to grow your business this year? If the answer is yes, then you are in the right place.

One of the main goals that I hear from business owners, and from my clients is, “I want to grow my business.” Or, “I want to scale my business.” And, that's great, but before you are able to do so you need to have four things implemented in your business, especially if you sell services.

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4 Secrets to a High-Converting Sales Funnel

/ Fab Marketing/
4 Secrets to a High-Converting Sales Funnel

Do you have a sales funnel in your business? And if you do, does it convert?

Here’s the thing, there are some elements that you need to nail for your sales funnel to work.

Here are four secrets that I want to share with you to ensure you have a higher converting sales funnel.

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