Fernanda Alberici Marketing Strategist at Fab Marketing.jpg

I get it! You love what you do, you are talented, skilled, experienced and you offer something fab to your clients!

But running a business isn't easy. You are probably wearing many hats, trying to do too many things yourself, working long hours, nights and weekends and feeling overwhelmed. This wasn't what you had in mind when you started, was it?

Marketing is the lifeblood of your business. Unfortunately, it is often underestimated and therefore overlooked. That's why many small businesses don't grow, and the vast majority fail altogether.

Don't make this mistake. I can help you build a fabulous brand online, attract your ideal clients, make more sales and increase your profits doing exactly what you love, without the overwhelm. 

That is my passion and my fuel. I love working side by side with talented, passionate people, who love what they do. My drive is to help passionate women entrepreneurs build a rewarding business and achieve their desired lifestyle.  

Why? Because as a woman entrepreneur myself, I know how difficult it is for us to give up our corporate jobs to pursue freedom, flexibility and success on our own terms. 

I feel very strongly about empowering you to do what you love without compromising on the things that are most important to you. I started FAB Marketing to give you choices not only in marketing, but in your life. Effective marketing strategies, implemented correctly can help you achieve this and much more.

My approach is NOT a one-size fits all - every business is unique and needs a specific strategy and consistent action. That's why everything I do is uniquely tailored to you, so you can achieve your goals and experience the freedom and growth you want.

Let's get to know each other. Schedule a call with me and let's have a chat about your business, your challenges and your vision and find out how I can help you.


My story

I was born and raised in the winery region of Brazil (yes, there is one), from an Italian family. 

With a huge adventurous spirit and an insatiable love of life, I couldn't wait to take off and discover the world. I traveled around the world, lived on three continents, learned four languages, landed in Australia and married a Dutchman. (I know, it doesn't get more culturally diverse than that, right!)

After establishing a strong and rising career in marketing, I become a mum (now to two girls) and my life changed forever.

I wanted freedom and flexibility to work around my family while feeling fulfilled, challenged, financially independent and modelling achievement to my girls.

I also realized life is too short. If I was to follow my dreams it was now or never. It was time to grab life by the horns, do what I am passionate about, and create a life I love. 

That's how fab marketing was born.

I started fab marketing to make a difference in the lives of creative and passionate women like me, seeking a successful business and an extraordinary life.  

Three things you should know about me: #1-  I love all kinds of arts and I have played the piano since I was 8 years old.  #2-  I fell in love with the interiors industry while managing the marketing for Decor Design Show in Australia and working with world-renowned interior designers . #3- I cannot function without coffee in the morning, and I believe life is too short to drink bad wine.

Why work with me?

I'm a qualified and highly experienced Digital Marketing Strategist, and I specialise in the interiors, creative, wellness and lifestyle industries. 

With a Master of Marketing, Bachelors in International Business, training courses and more than a decade of hands-on experience working with local and international brands, I bring the experience, passion, and ideas to dramatically improve your business results. 

I'm constantly learning and up-skilling to ensure I deliver cutting edge strategies to exceed my clients' expectations.

If you want to work with a consultant who is genuinely passionate about your brand, and know exactly which strategies will work for you look no further. 

What differentiates me from the rest is the combination of tech, creative and strategic skills that I offer. Add to that a personal, human approach that comes from being boutique.

Some of the big brands I have worked with in the past include: Decor Design Show, Furnitex, Design Made Trade, House & Garden Magazine, Greg Natale, Alwill Interiors, Abigail Ahern, Lori Weitzner, Chelsea Hing, to name a few.

"Thank goodness I met Fernanda. Before we met I was struggling with my business and how to get my message across to potential customers. Fernanda helped me identify my target market and formulate a website and a strategy that worked. This was such an important process for my business and one I could not have done alone. I cannot recommend Fernanda highly enough. Thank-you :)."

Michelle Broadhurst, Broadhurst Photography

Let's get to know each other. Schedule a call with me and let's have a chat about your challenges and your goals and find out how I can help you build a successful business.


As Featured in

Official bio

Fab Marketing is a boutique marketing agency providing customized digital marketing strategies and done-for-you services to small and medium-size businesses in the lifestyle arena.

We offer a combination of technical, creative and strategic skills, plus a personal approach that comes from being boutique. 

We help you devise a digital strategy to put your brand in front of those who matter most to you, and turn them into loyal clients and brand advocates. 

Fernanda Alberici, founder of FAB Marketing, and former Marketing Manager for Furnitex and Decor Design Show has a Masters Degree in Marketing, a Bachelors' Degree in International Business and more than a decade experience working with a variety of industries and companies. Some of the well known brands she's worked with include: Furnitex, Decor Design Show, Greg Natale, Abigail Ahern, Alwill Interiors, the AMA, Carrier Air Conditioning, to name a few.

She founded FAB Marketing to follow her passion for helping creative and passionate business women to turn their love and skills into a thriving and profitable business.

Nowadays having a small business doesn't mean having a small brand. With the right strategies and the power of the internet, anyone can turn a small business into a big brand, with big profits and infinite possibilities. You just need to know how, and that's what we can help you achieve.

Fernanda's Qualifications include:

  • Masters’ Degree in Marketing – Deakin University

  • Bachelor Degree in International Business

  • 15 years work experience in marketing, sales and events management in both the corporate sector and small/medium size businesses.

  • ClickMinded SEO Training Course

  • Advanced Facebook advertising and sales funnels - Business Made Beautiful Academy

  • Ongoing learning and up-skilling, always!