Should you DIY or Outsource your Facebook Ads
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Wanting to run Facebook ads for your business but don’t know whether you should do them yourself or hire an Ads Manager?
Click to watch the video or read the transcript!
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How To Create a High-Converting Landing Page
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How do you create a high-converting landing page? If you want to grow your email list or get leads for your free webinar, masterclass, workshop, or for your business, you might want to use a landing page.
Click to watch the video or read the transcript!
Read MoreiOS 14: What it Means for your Facebook Advertising Strategy and How to Navigate the Changes.
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One of the most talked-about changes so far this year has been Apple’s iOS 14 update, particularly how it impacts business advertising campaigns.
This update has been and will continue to affect every single business that runs ad campaigns for leads or sales across social media platforms such as Facebook, Instagram, YouTube, LinkedIn and Pinterest.
Don’t sweat. I will run you through what these changes are, how they will affect social media advertising and what you can do to adapt to and make the best of these changes so your business can still reach its advertising goals.
Read More5 Things you should NEVER do in your Facebook Ads
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And what to do instead
If you want to get your ads approved by Facebook, and clicked by your audience, then make sure you don't make any of these 5 mistakes.
They are surefire ways to get your ads ignored by your audience, or worse, disapproved by Facebook.
By the way, these 5 things apply to any business, regardless of industry.
Read MoreIncrease your e-Commerce Sales through Online Product Optimization
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One of the fastest ways to increase your eCommerce sales is to improve your website conversion rates. And it’s easier than you think.
In this interview with Sarah Quinn, co-founder of Talk Shop Retail, we discuss:
- Sarah’s top tips to improve how you showcase your products on your website to drive more sales.
- How to improve your online customer experience, so they spend more time on your website and become a customer.
- How to translate the in-person shopping experience into your e-commerce website, so your customers fall in love with your brand.
These are super practical tips you can implement today!
Tune in.
Read MoreHow to Reduce Abandoned Cart and Recover Sales
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Today, let’s talk about how to reduce abandoned cart rates and recover some of those sales, because online shopping in Australia has been booming.
It has seen unprecedented growth in 2020. About 72% of households now shop online in Australia, including older demographics.
Competition is high, but opportunities are there for the taking.
One of the problems that all eCommerce stores have is abandoned carts.
For you to have an idea, about 70% of shoppers abandoned their cart for a reason or another, and that hurts. 70% is a very high statistic, right?
How can you reduce abandoned carts and how can you recover the sales of people who abandoned their cart?
Because we can't avoid all of it, but we can recover some of it. So, I'm going to give you some tips today.
Read More7 Unusual Ways Facebook Ads can Grow Your Business
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Facebook advertising has been a true game changer for small businesses, mine included.
In the past, you’d have to pay high fees to promote your products and services to the masses on TV, radio and other traditional media channels.
Small Businesses really struggled to compete with big businesses and their big advertising budgets.
That’s no longer the case. For as little as $5 a day, you can advertise your products and services to YOUR target market (without wasting your budget on everyone else) , measure your return on investment and grow your business exponentially.
Today I want to share with you 7 different ways you can take advantage of Facebook (and Instagram) advertising to grow your business, that you may not have thought about before.
Read MoreHow to increase your website conversion rates: for service-based businesses
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Whether you have a brick and mortar or an online business, your website is extremely important to help you attract more clients, make sales and grow.
Usually businesses pay top dollar to a web developer to create a beautiful and functional website.
Then, they invest more money and resources sending traffic to their website through content, advertising, social media, or other means.
But the question is, how many people who click on your website convert?
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