September 22, 2020

Increase your e-Commerce Sales through Online Product Optimization

September 22, 2020/ Fernanda Alberici

One of the fastest ways to increase your eCommerce sales is to improve your website conversion rates. And it’s easier than you think.

In this interview with Sarah Quinn, co-founder of Talk Shop Retail, we discuss:

- Sarah’s top tips to improve how you showcase your products on your website to drive more sales.

- How to improve your online customer experience, so they spend more time on your website and become a customer.

- How to translate the in-person shopping experience into your e-commerce website, so your customers fall in love with your brand.

These are super practical tips you can implement today!

Tune in.

Increase e-Commerce Conversions with Product Photography

September 13, 2020/ FAB Marketing/ Fernanda Alberici

Prue Aja is an Australia's leading branding photographer, working with product and service-based businesses to establish a powerful online presence through high impact imagery.

In this interview we discuss:

- What branded product photography is.

- How it helps your brand to stand out online and convert more traffic into sales.

- Using influencers images vs your own.

- How to prepare for a branded photoshoot and the mistakes you must avoid. And more…

Watch or listen to the interview. Or read the transcript if you prefer.

How to Reduce Abandoned Cart and Recover Sales

September 09, 2020/ FAB Marketing/ Fernanda Alberici

Today, let’s talk about how to reduce abandoned cart rates and recover some of those sales, because online shopping in Australia has been booming.

It has seen unprecedented growth in 2020. About 72% of households now shop online in Australia, including older demographics.

Competition is high, but opportunities are there for the taking.

One of the problems that all eCommerce stores have is abandoned carts.

For you to have an idea, about 70% of shoppers abandoned their cart for a reason or another, and that hurts. 70% is a very high statistic, right?

How can you reduce abandoned carts and how can you recover the sales of people who abandoned their cart?

Because we can't avoid all of it, but we can recover some of it. So, I'm going to give you some tips today.

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