Natalie Krivda-Jones is a Digital Marketing Strategist with over 17 years’ experience working in all things online marketing and advertising including websites, social media, Google and paid advertising campaigns. She has worked nationally on retail brands such as Bunnings Warehouse and more recently focussed her freelancing business to local Perth businesses.

Have you been wondering how to ensure a consistent visual brand online?

Firstly, it’s important to understand what your brand is. Your brand is a summary of your business’ personality, vibe and vision. It’s a combination of your core service or product, strategic positioning, creative visuals (including colour palette, fonts, graphics etc), tone of voice, key words, service scope and marketing collateral (this list could go on forever!). Above all, your brand is how your audience feels about any or all of these things. A brand is something that can only be built by carefully piecing it together over time.

Here’s three ways to ensure a consistent visual brand online: