September 13, 2020

Increase e-Commerce Conversions with Product Photography

September 13, 2020/ FAB Marketing/ Fernanda Alberici

Prue Aja is an Australia's leading branding photographer, working with product and service-based businesses to establish a powerful online presence through high impact imagery.

In this interview we discuss:

- What branded product photography is.

- How it helps your brand to stand out online and convert more traffic into sales.

- Using influencers images vs your own.

- How to prepare for a branded photoshoot and the mistakes you must avoid. And more…

Watch or listen to the interview. Or read the transcript if you prefer.

How to grow a thriving business while raising kids (and keeping your sanity)

August 11, 2019/ Fab Marketing/ Fernanda Alberici

Natalie Krivda-Jones is a Digital Marketing Strategist with over 17 years’ experience working in all things online marketing and advertising including websites, social media, Google and paid advertising campaigns. She has worked nationally on retail brands such as Bunnings Warehouse and more recently focussed her freelancing business to local Perth businesses.

Three ways to ensure a consistent visual brand online

May 06, 2019/ Fab Marketing/ Fernanda Alberici

Have you been wondering how to ensure a consistent visual brand online?

Firstly, it’s important to understand what your brand is. Your brand is a summary of your business’ personality, vibe and vision. It’s a combination of your core service or product, strategic positioning, creative visuals (including colour palette, fonts, graphics etc), tone of voice, key words, service scope and marketing collateral (this list could go on forever!). Above all, your brand is how your audience feels about any or all of these things. A brand is something that can only be built by carefully piecing it together over time.

Here’s three ways to ensure a consistent visual brand online:

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