If they can't find you, they will find your competitors.

If you don't have a clear online marketing strategy and plan bringing leads and clients to you every day, you are leaving a lot of money on the table.

Fast forward your business growth with a simple, straight-forward digital marketing strategy and plan tailored specifically to your business.

Before we go any further... let me make this clear, I don't write old-school, formal, 30-page marketing plans. What I do offer is a simple, easy to understand action plan based on your goals, resources, market, budget and business.

We will work together to develop a strategy that builds an outstanding online presence, supports your brand, your business, and that delivers the results you want. 

Here's how it works...

1 - We will get clear on your target market and different segments, so we can truly connect with them effortlessly.

2– We will clarify your brand values and positioning, key marketing messages, and what image you want to convey to your audience. 

3– We will set clear, timed, measurable goals, so you can track your progress, and adjust where needed.

4-  We will define the strategies (marketing activities) that are best suited to your business, so you can attract your ideal clients and reach your goals. Your strategies (marketing activities) will be uniquely tailored to you. They may include some or all of the following:

  • Website design and copy (already have a website? we may or may not need to improve it)
  • Search Engine Optimization (optimizing your website to be found on Google)
  • Content Marketing (blogs, videos, etc)
  • E-mail marketing and sales funnels
  • Social media platforms
  • Paid online advertising.
Digital marketing strategy for interior designers, copy writers, fashion designers, stylists, creative entrepreneurs melbourne


You will have a clear, ready to implement action plan to build your brand online, make more sales consistently, and give you back your time and freedom.

Best of all, I will be with you every step of the way. You won't have to implement it all alone if you don't want to. I can help you execute your strategy straight away, so you don't lose momentum. 

As your marketing mentor I will be your sounding board and will help you with anything you need. You can count on me to guide you through the implementation process, and to execute some or many of the strategies for you. 

I partner with you, roll up my sleeves, and get the job done.

What my clients say about working with me


"Thank goodness I met Fernanda from Fab Marketing.  Before we met I was struggling with my business and how to get my message across to potential customers. Fernanda helped me unwind what it was I was selling and why it was different.  She helped me identify my target market and formulate a strategy and website that worked. This was such an important process for my business and one I could not have done alone.  Her flexible approach gave me freedom to tap into her genius when I needed it.  I cannot recommend Fernanda highly enough.  Thank-you :)."

Michelle Broadhurst, Michelle Broadhurst Photography

"I didn't know how to brand myself for a new business. I wanted to know how to position my new business. After working with Fernanda I know what image my business will have, which clients I will target and I was able to define my business values and goals. 
I loved having someone to bounce ideas off and help me work through my business identity. I would definitely recommend Fernanda! It was great working with her. She knows what she's talking about, and is very patient as she guides you through strategically planning your brand. Thank you." 

Helen Wakefield, Helen Wakefield Book & Editing Services

"Fab Marketing has been a great help to our business. We were struggling to communicate to our customers what our service was all about and Fernanda helped us put into words everything we are and offer. Thanks Fernanda for your all your help with our marketing strategy!"

Carolina Velasquez, Kids Circle

Who is this for


Business owners and marketing managers in the interiors, fashion, creative, wellness and lifestyle industries...

  • Who understand that online marketing isn't optional. It's an essential part of your marketing and want expert help to achieve the best results.
  • Who can't afford a marketing department, or want someone to work with and guide your marketing staff.
  • Who are open minded, prepared to do things differently, and do the necessary work.
  • Want to attract more clients, instead of chasing clients all the time.
  • Want to systematize your marketing, and optimize your business for profitability and growth.


Fernanda Alberici marketing strategist and founder Fab Marketing.jpg

Why should you work with me?


Hi I'm Fernanda, a qualified Marketing Strategist with a passion for the interiors, creative, wellness and lifestyle industries. 

With 15 years of hands-on marketing experience working with local and international brands, 2 degrees and ongoing learning, I can help you cut through the noise and apply marketing strategies that will dramatically improve your business results. 

I've done all the hard work for you. I'm constantly learning and testing new tactics to ensure I deliver cutting edge ideas to exceed your expectations.

I offer a combination of tech, creative and strategic skills. Add to that a personal, human approach and a fair dose of fun, so you don't feel like you're talking to a robot, but rather a close friend!

Some of the big brands I had the pleasure of working with in the past include: Decor Design Show, Furnitex, Design Made Trade, House & Garden Magazine, Alwill Interiors, Abigail Ahern, Lori Weitzner, Chelsea Hing, to name a few.