If they can't find you, they will find your competitors.

If you don't have a clear online marketing strategy and plan bringing leads and clients to you every day, you are leaving a lot of money on the table.


Fast forward your business growth with a simple, straight-forward digital marketing strategy and plan tailored specifically to your business.


You're busy mastering your own craft, wearing several business hats while serving your clients. The last thing you need is to waste valuable time googling the latest marketing strategies till 2am, and trying to figure out which ones apply to your business. 

With information overload, it's harder than ever to separate the wheat from the chaff.  You can quickly feel confused and overwhelmed.

I can help you develop and apply the right marketing strategies to your particular situation, so you can have a thriving business that allows you to experience the freedom and lifestyle you want. 

Save time, money, stress and some tears. Working with me as your Marketing Mentor you will get more done in less time and will get dramatically better results from your marketing. That's a promise!

 In only one day working together, we will create a simple, easy to follow strategy and action plan based on your goals, resources, market, budget and business model.

We will develop a strategy that builds an outstanding online presence, supports your brand, your business, and that delivers the results you want. 


What a digital marketing strategy can help you achieve:


  • Launch, grow or scale your business.
  • Increase inquiries, leads and sales.
  • Increase profitability
  • Nail your brand positioning, tone of voice, message and target market.
  • Improve customer experience, customer retention and increase referrals.
  • Get clarity, focus and direction, so you know exactly what to work on and what to ditch.
  • Set up systems and processes to save time and automate as much of your business as possible.
  • Understand how SEO works and how to improve your rankings on Google.
  • Understand Google analytics and make decisions based on data (not guessing).


>>> Access my fab resources such as templates, cheat sheets, video tutorials, and more.


Here's how it works...


1 - You will answer a questionnaire to give me all the information I need to research, and create strategies that suit your specific business.

2- We will schedule a half-day strategy workshop in person or via zoom, where we will:

  • Get clear on your target market and different segments, so we can truly connect with them effortlessly.
  • Clarify your brand values and positioning, key marketing messages, and what image you want to convey to your audience. 
  • Set clear, timed, realistic, measurable goals, so you can track your progress, and adjust where needed.
  • Define the strategies and tactics that are best suited to your specific business, so you can attract more of your ideal clients, increase inquiries, conversions, sales and take your business to the next level.
  • Create an action plan that is easy to implement, to help you stay focused and guide your next steps.

Your strategies will be uniquely tailored to you. They may include some or all of the following:

  • Website design and copy (already have a website? we may or may not need to improve it)
  • Search Engine Optimization (optimizing your website to be found on Google)
  • Content Marketing (blogs, videos, etc)
  • E-mail marketing and sales funnels
  • Social media platforms
  • Paid online advertising
  • Alliances and partnerships
  • and more...
Digital marketing strategy for interior designers, copy writers, fashion designers, stylists, creative entrepreneurs melbourne


You will have a clear direction, focus, and a ready to implement action plan to build your brand online, make more sales consistently, and give you back your time and freedom.


Best of all, you won't have to implement it alone if you don't want to. I can help you execute your strategy straight away, so you don't lose momentum. 

As your marketing mentor I will be your sounding board, working side-by-side with you, guiding you through every step of the way.

You can count on me to guide you through the implementation process, to be honest and hold you accountable. 

I partner with you, roll up my sleeves, and get the job done.

What my clients say about working with me


"Thank goodness I met Fernanda from Fab Marketing.  Before we met I was struggling with my business and how to get my message across to potential customers. Fernanda helped me unwind what it was I was selling and why it was different.  She helped me identify my target market and formulate a strategy and website that worked. This was such an important process for my business and one I could not have done alone.  Her flexible approach gave me freedom to tap into her genius when I needed it.  I cannot recommend Fernanda highly enough.  Thank-you :)."

Michelle Broadhurst, Michelle Broadhurst Photography

"I didn't know how to brand myself for a new business. I wanted to know how to position my new business. After working with Fernanda I know what image my business will have, which clients I will target and I was able to define my business values and goals. 
I loved having someone to bounce ideas off and help me work through my business identity. I would definitely recommend Fernanda! It was great working with her. She knows what she's talking about, and is very patient as she guides you through strategically planning your brand. Thank you." 

Helen Wakefield, Helen Wakefield Book & Editing Services

"Fab Marketing has been a great help to our business. We were struggling to communicate to our customers what our service was all about and Fernanda helped us put into words everything we are and offer. Thanks Fernanda for your all your help with our marketing strategy!"

Carolina Velasquez, Kids Circle

Who is this for


Business owners and marketing managers in service-based or e-commerce business...

  • Who understand that online marketing isn't optional. It's an essential part of your marketing and want expert help to achieve the best results.
  • Who can't afford a marketing department, or want someone to work with and guide your team.
  • Who are open minded, prepared to do things differently, and do the necessary work.
  • Want to attract more clients, instead of chasing clients all the time.
  • Want to systematize your marketing, and optimize your business for profitability and growth.


Fernanda Alberici Marketing Strategist at Fab Marketing.jpg

Why should you work with me?


Hi I'm Fernanda, a qualified Marketing Strategist with a passion for the interiors, creative, wellness and lifestyle industries. 

With 13 years of hands-on marketing experience working with local and international brands, 2 degrees and ongoing learning, I can help you cut through the noise and apply marketing strategies that will dramatically improve your business results. 

I've done all the hard work for you. I'm constantly learning and testing new tactics to exceed your expectations.

I offer a combination of tech, creative and strategic skills. Add to that a personal, human approach and a fair dose of fun, so you don't feel like you're talking to a robot, but rather a close friend!

Some of the big brands I had the pleasure of working with in the past include: Decor Design Show, Furnitex, Design Made Trade, House & Garden Magazine, to name a few.


How would you feel if you had someone with the experience, knowledge and passion showing you both the big picture and the next step?


Are you ready to stop stressing, over-thinking, over-doing and getting nowhere?


Schedule a complimentary call with me today to discuss your needs and find out if we are a good fit. 

I'm friendly, fun to work with and really honest. I only want to work with clients who are a good match for my skills, experience and personality, to ensure you achieve the best results, and our time together is fun and a great experience for both of us.