If they can't find you, they will find your competitors.

If you don't have a clear online marketing strategy and plan bringing leads and clients to you every day, you are leaving a lot of money on the table.


Fast forward your business growth with a straight-forward digital marketing strategy and plan tailored specifically to your business.


You're busy mastering your own craft, wearing several hats while serving your clients. The last thing you need is to waste valuable time googling the latest marketing strategies till 2am, and trying to figure out which ones apply to your business. 

With information overload, it's harder than ever to separate the wheat from the chaff.  You can quickly feel confused and overwhelmed.

I can help you develop and apply the right marketing strategies to achieve your goals with the resources you have available. So you can have a thriving business that allows you to experience the freedom and lifestyle you want. 

Start seeing real results from your time and money spent on marketing.

With me as your Marketing Mentor you will achieve massive results by focusing on what really works. That's a promise!


What a digital marketing strategy and plan can help you achieve:


  • Launch, grow or scale your business.

  • Increase quality inquiries, leads and sales.

  • Increase profitability.

  • Nail your brand positioning, tone of voice, message and target market.

  • Improve customer experience, and increase customer retention, loyalty and referrals.

  • Get clarity, focus and direction, so spend your time and resources wisely.

  • Set up systems and processes to save time and automate as much of your marketing as possible, and more.


>>> Access my FAB library of resources such as video tutorials, templates, cheat sheets, and much more.


OK, tell me more...


1 - You will answer a questionnaire to give me all the information I need to understand your business. I will then perform a thorough market research a full audit of your online presence (website, social media, email).

2- We will schedule a 3 x 2h sessions via zoom, where we will:

  • Get clear on your target market and different segments, so we can truly connect with them effortlessly.

  • Clarify your brand values and positioning, key marketing messages, and how to become irresistible to your ideal clients.

  • Set clear, timed, realistic, measurable goals, so you can track your progress, and adjust where needed.

  • Define the strategies and tactics that are best suited to your specific business, goals and resources, so you can see real results from your marketing efforts.

  • Create an action plan that is easy to implement, to help you stay focused and guide your next steps.

Your strategies will be uniquely tailored to you. They may include some or all of the following:

  • Website design and copy (already have a website? we may or may not need to improve it to increase conversions)

  • Search Engine Optimization (optimizing your website to be found on Google)

  • Content Marketing (blogs, videos, etc)

  • E-mail marketing and sales funnels

  • Social media

  • Paid online advertising

  • and more...

Digital marketing strategy for interior designers, copy writers, fashion designers, stylists, creative entrepreneurs melbourne


You will have a clear direction, focus, and a ready to implement action plan to build your brand online, make more sales consistently, and give you back your time and freedom.


Best of all, you won't have to implement it alone if you don't want to. I can help you execute your strategy straight away, so you don't lose momentum. 

As your marketing mentor I will be your sounding board, working side-by-side with you, guiding you through every step of the way.

You can count on me to guide you through the implementation process, to be honest and hold you accountable. 

I partner with you, roll up my sleeves, and get the job done.

What my clients say about working with me


"Thank goodness I met Fernanda from Fab Marketing.  Before we met I was struggling with my business and how to get my message across to potential customers. Fernanda helped me unwind what it was I was selling and why it was different.  She helped me identify my target market and formulate a strategy and website that worked. This was such an important process for my business and one I could not have done alone.  Her flexible approach gave me freedom to tap into her genius when I needed it.  I cannot recommend Fernanda highly enough.  Thank-you :)."

Michelle Broadhurst, Michelle Broadhurst Photography

"I didn't know how to brand myself for a new business. I wanted to know how to position my new business. After working with Fernanda I know what image my business will have, which clients I will target and I was able to define my business values and goals. 
I loved having someone to bounce ideas off and help me work through my business identity. I would definitely recommend Fernanda! It was great working with her. She knows what she's talking about, and is very patient as she guides you through strategically planning your brand. Thank you." 

Helen Wakefield, Helen Wakefield Book & Editing Services

"Fab Marketing has been a great help to our business. We were struggling to communicate to our customers what our service was all about and Fernanda helped us put into words everything we are and offer. Thanks Fernanda for your all your help with our marketing strategy!"

Carolina Velasquez, Kids Circle

Who is this for


Business owners and marketing managers in service-based or e-commerce business...

  • Who understand that online marketing isn't optional. It's an essential part of your marketing and want expert help to achieve the best results.

  • Who can't afford a marketing department, or want someone to work with and guide your team.

  • Who are open minded, prepared to do things differently, and do the necessary work.

  • Want to attract more clients, instead of chasing clients all the time.

  • Want to systematize your marketing, and optimize your business for profitability and growth.


Fernanda Alberici Marketing Strategist at Fab Marketing.jpg

Why should you work with me?

Hi I'm Fernanda, your newest best friend! Yes! Because I’m an experienced Marketing Strategist who LOVES working with lifestyle brands and I’m (almost) more excited than you to grow your business and make your goals a reality!

I've done all the hard work for you. I'm constantly learning and testing new tactics to exceed your expectations.

I’m down-to-earth, enthusiastic and friendly. Oh, and I love to inject a good dose of fun to everything I do (because what’s the point otherwise?!)

“Great! But your experience include??” Glad you asked!

With 13 years of hands-on marketing experience and 2 degrees I can help you cut through the noise, ditch the overwhelm and focus on what will get you results.  

Beside the beautiful degrees on the wall, I’ve had the pleasure of working with some of Australia’s most loved brands: Decor Design Show, Furnitex, Design Made Trade, House & Garden Magazine, to name a few.

So get in touch, and let’s talk! I can’t wait to see all that we will achieve together!


How would you feel if you had someone with the experience, knowledge and passion showing you both the BIG picture and the next step?



Schedule a complimentary call with me today to discuss your needs and find out if we are a good fit to take your business to the next level.