Facebook advertising is a game changer for small business.
Have you tried Facebook advertising but haven't achieved great results?
Do you find Facebook ads difficult and confusing to master? You are not alone.
Facebook advertising can be highly effective when done right. But if you don't know what you are doing, you could be wasting a lot of money.
Facebook targeting capabilities are second to none, and it’s truly amazing what can be achieved.
I’ve spent a long time mastering Facebook ads. In fact, I keep learning and testing new elements every day, perfecting my skills to ensure I deliver the best results for my clients.
That’s why I can take the guesswork and frustrations out of Facebook ads and help you achieve the kind of results you’ve been wanting.
Facebook advertising can be very effective to:
Grow your email list
Drive traffic to your website
Promote an event
Generate leads for your sales funnels
Launch your business, product, service, program or e-course
Sell products and services
Create brand awareness
Increase followers and your page engagement
I specialize in Facebook advertising for service-based businesses and e-commerce.
If you fall into one of these two categories, keep reading or feel free to get in touch to find out if we're a good fit to work together.
I offer three distinct services:
Facebook ads management - I take care of all your Facebook ad campaign from start to finish, so you can attract a consistent flow of your ideal clients, and take your business to the next level. If you're interested in outsourcing your Facebook advertising, keep reading.
Facebook ads training - if you're interested in learning how to do Facebook ads the right way, but can't afford to outsource, I provide customised training to you and/or your team. Get in touch to discuss your needs.
Facebook ads Review - if you've been running Facebook ads yourself, but haven't got the results you wanted, I can review your campaign for you. I'll look at your ad sets, design, copy, targeting, and many other aspects that make for a successful campaign, and will send you a comprehensive video report showing you what you’re doing wrong, and how to improve your results. If you're interested in this service, click here for more details.
Facebook Ads Management
Working closely with you, I will take care of:
Strategy: I create your campaign strategy to attract your ideal clients and get them to your desired action.
Landing Pages Review – I review your lading page and thank you page and give you detailed feedback to make sure they are optimized for conversion and Facebook’s critical eyes.
FB ads copy – I will write the copy for your ads. If you already have ads copy I will review it for you, and possibly change it. Put simply, I know what works and what doesn’t.
FB ads approval - I make sure your ads are approved by Facebook.
Image Design: I will select and design attractive images for your ads, and we will test a set of 3 – 6 images to check what works.
Pixel installation: I will help you (or do it for you if you need) place the right tracking pixels on the right pages, so we can track your results and retarget your visitors.
You will also receive a Pixel reference document with your unique tracking pixels and installation instructions, so you always have them handy for future ads.
Laser sharp targeting: I will perform a thorough research of your target market to identify who they are, where they are and what they are most likely to respond to. So you get the right leads. This is also great market research. You will have useful data that you can use over and over for future campaigns.
Campaign and ad setup: I will create and set up your ads in Facebook, including a number of different ad sets to optimize your campaign (so you pay less for leads).
Your campaign may include a number of different ads to a cold audience, a custom audience, a lookalike audience, and re-targeting ads. It’s all included.
Daily monitoring: I will constantly monitor your ads, interpret Facebook data and if needed, I will tweak your ads for better performance.
I will also switch off what’s not working and optimize what is working, so that you will get more leads for less money.
Reporting: In our Google shared Folder you will have instant access to your results, which I update often, so you can keep track of your ads performance.
Communication: We will discuss your ads performance after the first 72 hours.
I communicate with you often throughout your campaign to keep you informed and ensure your total peace of mind. If you have any questions at any time, you can easily reach me by email.
Data and market insights: Once we launch your campaign, we will have lots of data and insights into your target audience that you can use for future campaigns: what they respond to, what they don’t, how much you can expect to pay for ads in your industry, and so on.
Recommended budget: I recommend to start with a budget of at least $500 per campaign. This allows enough budget to test different audiences, design and copy, and find out exactly where your target market is and what they respond best to, so you can get the best results.
If you're interested in using Facebook to increase your sales and grow your business, get in touch.
I only work with clients who are ready for Facebook ads success. I'll be able to advise you if that's your case, and provide recommendations if it's not, so you can get started as soon as possible.
What kind of results my clients get from working with me.
"I was looking to expand my client membership numbers. I have run 2 campaigns with Fernanda at Fab Marketing and in this time my client numbers have increased by 50% and my conversion rate on my trial offer is currently sitting at over 90%!!! This is the same trial offer that was previously converting only 50% of prospects. By targeting the right audience and getting my ads seen by the right people it has made all the difference in increasing my client base. Fernanda helped me to build the right target audience and went above and beyond to make my campaign a success. I would recommend Fernanda to anyone who is looking for a personalised service and someone who will work hard to get you results."
Kellie Socratous, Intrepidus Strength & Conditioning
"Fernanda has managed our Facebook ads campaign. We had to ask her to stop the ads mid-campaign, because we had so many people coming to our doors as a result, to the point we had to close down some sessions. Thank you so much for your help."
Grace Lazzeri, Kids Circle
With Fernanda's help we were able to get 300 Facebook likes in our first week. We experienced lots of traffic to our website and a lot of interest from potential clients. Fernanda's attention to detail and her ability to create a clear cut through message has been paramount to our success. Fernanda, thanks for your great work and support in helping us get started!"
Zac Jones, Back in Health Pilates
"I wanted to try Facebook advertising to grow my email list. Fernanda helped me with not only my Facebook ads, but many other important facets of my business, such as email length, optimizing my blogs for email list growth, opt-in design and landing page. She really wanted me to succeed. I would absolutely recommend Fernanda!"
Kelly Smith, Love Yourself Nutrition
"I hadn't done Facabook ads before and wanted some expert help to build my list. With Fernanda's help I got a lot of opt-ins for my free challenge. It was exciting to step into the world of FB ads and see how from a simple ad I could get so many opt ins to my list. I'd definitely recommend Fernanda if you want help with Facebook advertising."
Liz Hancock, Business Coach at Elizabeth Mary Hancock
Your total peace of mind
How great would you feel knowing your campaign is in the hands of a qualified digital marketer with 12+ years hands-on experience .
I’ve done all the hard work for you. I’m constantly learning, testing, and perfecting my skills, so you can finally get the best possible results.
Working with me as your Facebook ads manager, you can easily fill your funnels with quality leads, triple your website traffic, grow your online community and increase your revenue.
With me on your side, you’ll have more time to focus on what you love and do best!