Why some eCommerce stores thrive and others struggle to make sales online?
If you've been watching others making sales and would LOVE to get a slice of that creamy pie, then this will help you get started on the right foot.
To simply publish some ads without knowing what you're doing is a sure way to burn your money. Instead, do these 3 things first.
Read MoreOne of the fastest ways to increase your eCommerce sales is to improve your website conversion rates. And it’s easier than you think.
In this interview with Sarah Quinn, co-founder of Talk Shop Retail, we discuss:
- Sarah’s top tips to improve how you showcase your products on your website to drive more sales.
- How to improve your online customer experience, so they spend more time on your website and become a customer.
- How to translate the in-person shopping experience into your e-commerce website, so your customers fall in love with your brand.
These are super practical tips you can implement today!
Tune in.
Read MoreIf you're investing your hard-earned money on Facebook ads, you definitely want to cut through the noise and reach the hearts and wallets of your audience, get them to stand out, and get people to take action.
Today I’m sharing 3 ways to make your ads stand out.
In all honesty, if you you miss one of this elements, you’ll probably not going to get the results you hoped for.
Watch, listen or read.
Prue Aja is an Australia's leading branding photographer, working with product and service-based businesses to establish a powerful online presence through high impact imagery.
In this interview we discuss:
- What branded product photography is.
- How it helps your brand to stand out online and convert more traffic into sales.
- Using influencers images vs your own.
- How to prepare for a branded photoshoot and the mistakes you must avoid. And more…
Watch or listen to the interview. Or read the transcript if you prefer.
Read MoreToday, let’s talk about how to reduce abandoned cart rates and recover some of those sales, because online shopping in Australia has been booming.
It has seen unprecedented growth in 2020. About 72% of households now shop online in Australia, including older demographics.
Competition is high, but opportunities are there for the taking.
One of the problems that all eCommerce stores have is abandoned carts.
For you to have an idea, about 70% of shoppers abandoned their cart for a reason or another, and that hurts. 70% is a very high statistic, right?
How can you reduce abandoned carts and how can you recover the sales of people who abandoned their cart?
Because we can't avoid all of it, but we can recover some of it. So, I'm going to give you some tips today.
Read MoreFacebook advertising has been a true game changer for small businesses, mine included.
In the past, you’d have to pay high fees to promote your products and services to the masses on TV, radio and other traditional media channels.
Small Businesses really struggled to compete with big businesses and their big advertising budgets.
That’s no longer the case. For as little as $5 a day, you can advertise your products and services to YOUR target market (without wasting your budget on everyone else) , measure your return on investment and grow your business exponentially.
Today I want to share with you 7 different ways you can take advantage of Facebook (and Instagram) advertising to grow your business, that you may not have thought about before.
Read MoreWhether you have a brick and mortar or an online business, your website is extremely important to help you attract more clients, make sales and grow.
Usually businesses pay top dollar to a web developer to create a beautiful and functional website.
Then, they invest more money and resources sending traffic to their website through content, advertising, social media, or other means.
But the question is, how many people who click on your website convert?
Read MoreToday I'm here to debunk five Facebook ad myths.
Read MoreToday I'm going to tell you about the five deadly mistakes that I see service-based businesses making with Facebook ads.
Read MoreToday I'm going to share with you seven undeniable reasons why you should be running Facebook ads for your business.
Read MoreRecently I’ve been working with some Ecommerce stores, driving targeted traffic to their website through Facebook and Instagram advertising. Before starting any campaign, there are a few things I check to make sure the campaign is effective from a sales point of view, to maximize the client’s return on investment.
If you apply the following tips to your eCommerce store, you will see a big increase in sales.
Read MoreNatalie Krivda-Jones is a Digital Marketing Strategist with over 17 years’ experience working in all things online marketing and advertising including websites, social media, Google and paid advertising campaigns. She has worked nationally on retail brands such as Bunnings Warehouse and more recently focussed her freelancing business to local Perth businesses.
Read MoreConnect with me on social media for a daily dose of tips, inspiration and fun!
