Today I want to talk to you about the three biggest marketing challenges that small businesses face and why they can't make more sales before they solve these three problems.
Read MoreHave you been wondering how to ensure a consistent visual brand online?
Firstly, it’s important to understand what your brand is. Your brand is a summary of your business’ personality, vibe and vision. It’s a combination of your core service or product, strategic positioning, creative visuals (including colour palette, fonts, graphics etc), tone of voice, key words, service scope and marketing collateral (this list could go on forever!). Above all, your brand is how your audience feels about any or all of these things. A brand is something that can only be built by carefully piecing it together over time.
Here’s three ways to ensure a consistent visual brand online:
Read MoreAre you looking to grow your business this year? If the answer is yes, then you are in the right place.
One of the main goals that I hear from business owners, and from my clients is, “I want to grow my business.” Or, “I want to scale my business.” And, that's great, but before you are able to do so you need to have four things implemented in your business, especially if you sell services.
Read MoreDo you have a sales funnel in your business? And if you do, does it convert?
Here’s the thing, there are some elements that you need to nail for your sales funnel to work.
Here are four secrets that I want to share with you to ensure you have a higher converting sales funnel.
Read MoreEvery business owner wants to sell more of their products and services. Today, I want to share with you four ways that you can grow an audience that wants to buy from you without paying a fortune in advertising. In fact, without paying a cent in advertising.
Now, the secret to selling more is to really connect with more people. It's to grow an audience that know you, like you, and trust you, and want to do business with you. They want to buy from you, because they watch your every step, and they just really like you, and like your brand.
Today I'm going to share with you four ways that you can grow an audience without paying a cent.
Read MoreToday I’m here to help you with a problem that I hear from everybody. How to find the time to create great content.
We know that content is king in digital marketing, but who has the time to be writing blog posts all the time?
I will show you how you can create a month's worth of content in just a couple of hours.
Read MoreI often talk about the importance of having your Facebook pixels installed on your website and landing pages long before you start advertising.
The pixel will help Facebook track everyone who visited your website or landing pages, and will enable you to serve ads (remarket) to those people.
Read MoreHave you been thinking about advertising on Facebook?
Or perhaps you have tried, but didn’t quite see the results you’ve hoped for?
If you’ve been wanting to know more about Facebook ads, how to start, what to do, and how to get fab results, this blog will answer many of the questions I hear all the time, and most likely, many of your burning questions too.
Read MoreThe reason I'm asking is because as a Facebook ads strategist and manager, I see many, many common mistakes when it comes to Facebook ads.
Today I want to share with you five common mistakes that people make when advertising on Facebook and what to do instead.
Read MoreHow do you increase your profitability without acquiring new customers all the time?
While acquiring new customers is important to your business and your business growth, you don't have to do it all of the time in order to increase your profits.
Read MoreWelcome and Happy New Year!
I'm going to discuss five shifts that are happening in Digital Marketing this year. Things in this space change really fast and every year you will hear about new trends.
The one big thing that has happened in the last few years is that the digital world has become very crowded.
There are a lot of companies on the web. There is about one website for every four people on the entire planet!
It's a bit crazy. So, to stay competitive I have five tips for you today about what you should focus on in 2019, not just to stay competitive but to jump ahead of your competition.
Read MoreAs 2018 comes to an end, I started to reflect on everything that I’ve done (and not done) this year. It always surprises me when I look back and note the things I’ve achieved. For some reason until I do this, I tend to forget some of the most amazing things that happened, especially in the first half of the year.
Read MoreConnect with me on social media for a daily dose of tips, inspiration and fun!
