How to find keywords, sentences and terms that people are searching for on Google, so that your blogs have a higher chance of ranking high and being found by your target audience.
Read MoreNow is a very good time of the year to plan the content that you're going to create in the next twelve months or at least map it out for the next six months.
When you plan your content creation, you want to look at your products and services and think about how you can create content that relates to what you want to sell.
There’re three types of content that you need to create to increase your sales and grow your business. Here they are.
Read MoreWe’re halfway through the year, but also at the beginning of a new financial year.
This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).
To develop or review your current strategy, I recommend going through the following steps.
Read MoreFacebook ads have dramatically changed small business marketing.
Facebook allows you to target people based on ALL sort of things, including but not limited to:
Demographics, location, preferences, websites they visit, Facebook pages they like, industry, job title, salary, etc.
Facebook targeting capabilities are second to none, and at an affordable price for small businesses. That is, if you know what you’re doing. But if you don't have a clue, you might as well open the window and throw your money out.
That’s why I’m writing this particular blog post.
I receive inquiries all the time about Facebook ads. While I’d LOOOVE to help everyone, take on more clients, and play around with my favorite tool, not everyone is ready for Facebook ads success.
Before you even think about dipping your toes into the world of Facebook ads, there are a number of things you need to implement in your business to reap the rewards, and here they are.
Email marketing is one of the most cost-effective ways to connect with your audience, increase sales, improve customer loyalty and grow your profit.
According to Forbes, email has the best digital marketing return on investment. In fact, we could be talking about $44 for every $1 spent (Campaign Monitor).
Stats apart, you will easily find thousands of articles talking about how profitable email marketing can be.
But what makes for a successful email marketing campaign?
Read MoreKnowing your ideal client really well is THE KEY to successful marketing.
I'm sure you've heard this before, and it's for a good reason. It's not enough to know where they live, their age and gender. If you truly want to attract, connect and become the preferred choice in your niche, you need to fully understand who you're talking to, and fine tune your message and media.
Perhaps you do have different offers for a broader market, but in this case, you’ll need to segment your market and tailor your communications accordingly.
Today we’ll look at the 5 most important questions you should be asking about your ideal client before you communicate with them, so you can attract them, connect with them and convert them into clients.
Read MoreIf you are a small business owner, you are probably very busy. However, you may be spending a lot of time in the day-to-day admin tasks that won’t help your business grow, while neglecting those important things that will make a difference in your bottom line... like marketing.
If you are not marketing your offerings in a strategic way, you are probably not generating enough leads, sales and revenue to keep your business profitable, let alone growing.
There are a number of tools out there (some free) to help you automate chunks of your work, save time, and be more strategic in your marketing approach, which in turn will get you more money.
Today I’m sharing with you my 10 favorite tools to help you accomplish exactly that.
Read MoreDid you know that the #1 reason most people choose not to run live events is the fear of not being able to sell it (get bums on seats)? Yep!
There is nothing worse than preparing your content, your promotions, your ticket sales page and waiting for those sales and guests that just don’t seem to come. It feels embarrassing, exhausting, and a waste of time and money.
If you would like to run workshops, retreats or other business events but don’t know how to get your audience to your FAB event, here’s a list of 15 ways you can fill out your event using online marketing PLUS 15 websites you can list your event.
Recently I ran a live (in person) workshop as part of the Small Business Festival Victoria.
I have to admit, I love running events. Throughout my corporate career I organised, managed and promoted hundreds of events, from workshops and social gatherings, to awards nights and some of Australia's most beloved expos: Furnitex and Decor Design Show.
Luckily for me, over the years I have created event planners, templates and check lists which make the whole process a breeze. Luckily for you, you can grab them all here.
If you have thought about running events for your business, but are not sure about how to do it, or whether you should, this blog post is for you.
Read MoreDo you want to build a highly successful business?
Whatever your idea of success, the #1 marketing strategy that can help you achieve it is Content. Yep! Not kidding.
However, it takes time and a good strategy to create content that really propels your business forward and helps you kick those big goals.
In case you are wondering how to create a content strategy, here’s some valuable information to help you do just that.
Read MoreI know, you’ve heard so many times that you should be blogging, doing videos, using social media, and be all over the web.
But you may be asking yourself two questions:
1-Why should you be doing this when everyone else is doing it already?
2- and how exactly all this hard work will help your business?
The truth is that high quality content should be an integral part of your business marketing strategy and here's why.
Read MoreWe all know that great testimonials give credibility to a business. They provide social proof that you are indeed an expert in your field and can help others achieve great outcomes.
Whether you sell products or services, A-MA-ZING testimonials will help prospects choose your business over others.
But how can you get really awesome testimonials from your previous or current clients?
Read MoreConnect with me on social media for a daily dose of tips, inspiration and fun!
