We all know we need to drive traffic to our website. The more targeted traffic we get, the better our chances to convert those visitors into clients.
Note that I used the word “targeted” traffic. That’s because numbers are just numbers. What you want is more of your ideal clients visiting your website.
Today I’m sharing 4 easy and affordable ways to drive more targeted traffic to your website.
Read MoreDid you know that approximately 90% of all start-up businesses fail within the first 12 months?
And that 1 in 10 businesses that survive the first year, only 66% go on for another year?
A big number of small business start and run without a marketing plan (or any kind of promotional plan at all). No wonder the percentage of failure is so high.
After working in marketing for more than 15 years, it really frustrates me to see this happening.
I understand that putting the time aside to work on a plan when you are already so busy is hard. But trust me it will pay off in the long run and here is why...
Read MoreEven if you have a brick and mortar shop, chances are you have a website for your business, and so you should. Most people search online before deciding where to buy.
What many people don't understand is that a website has one role to play, which is: convert visitors into leads and clients.
If you are driving traffic to your website via marketing campaigns, social media or blog posts, but your visitors aren’t contacting you, you need to have a good look at your website from a visitor’s point of view and ...
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E-mail marketing is one of the most cost effective, fast ways to build your business online.
Not everyone is ready to buy right now, a high percentage of people are just looking and gathering information for future purchases.
How do you make sure these people will choose YOU when they are ready to buy?
Simple! You build a relationship with them through email marketing, so they get to know you, like you and trust you.
Read MoreIt’s amazing how many businesses are on social media nowadays. Yet, many have no idea how to actually use social media to grow their business and build a powerful brand.
The problem is, most people skip important steps and simply start a social media account and post any content without a strategy in place.
To be successful in social media, you need a strategy. Here I share 5 important steps to use social media effectively.
Read MoreIt has been an amazing, challenging, frustrating, stressful, yet fun adventure! As the end of the year approaches, I couldn’t help but reflecting on some of the incredible things that happened to me in 2015 – my first clients, my first workshop, my first e-guide, the many fabulous entrepreneurs I met in person and online, and so much more.
I also started to reflect on my mistakes and the lessons I’ve learned, which won’t be repeated next year, that’s for sure...
I would also like to to take this opportunity to wish you a fabulous Christmas and a very successful New Year!
Read MoreThere is nothing like a memorable event to show your appreciation, give people an experience that they will remember and make an emotional association with your brand.
Having worked in events management for over 13 years I have decided to share some useful tips (and a gift) with you and hopefully make your life easier when you are planning your next event.
I have recently returned from an amazing trip overseas – three weeks in Holland, one in Menorca (Spain) and one week in Berlin. It's so refreshing to take time off and relax, and one of my biggest passions in life is travelling, especially overseas.
As a marketer, I can't help but notice what other businesses are doing and learn from them. Today I'd like to share this latest experience with you.
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