How To Create a High-Converting Landing Page

How do you create a high-converting landing page? If you want to grow your email list or get leads for your free webinar masterclass workshop, you might want to do that using a landing page.

Click below to watch the video or read the transcript!

How To Create a High Converting Landing Page

What is a landing page and how is that different from your website?

A landing page is a page that stands alone.

So it's separate from your website and it doesn't have any menus on it whatsoever. Now why would you want to have a landing page instead of driving traffic to your website?

A landing page can be very, very effective to generate leads and to grow your email list.

And the reason that is because it's free of distractions. So it doesn't have any menus, it doesn't have anywhere else that your visitor, your lead can go to.

They can not go to find out about yourself or about your services or anything else. And if you're wondering if that's actually a disadvantage, no it's not because usually you're going to try to drive traffic to the landing page and the only action that the visitor can take is to subscribe to your email list, which is the action that YOU WANT them to take. Or they can simply close it and leave.

And that's why today I'm discussing what to do and how to build a landing page that converts at least 50% of the visitors into subscribers or leads for your business.

1- Keep the Landing Page simple.

I'd keep the landing page very simple. Simple is better. So the fewer distractions you have the better. You don't need moving images or different icons or different things because you don't want to distract your visitor from the objective, the goal of your landing page, which is to convert them into a subscriber/lead. So short and concise, clean and simple is best.

Here’s an example of one of my landing pages that coverts at around 70%.

As you can see, there are no menus, no distractions, nothing fancy. It’s simple, short, and concise.

2- Use an image mock-up of the freebie that you are offering.

People don't know what they're going to get once they subscribe. It is not a physical product most of the time. So it's nice to have something that your visitors can see and visualize and understand what it is that they are getting, such as the mock-up below.

Whatever it is that you're giving your visitors for free, have a mock-up on that page showing them what it is that they are getting in exchange for their email address.

3- Only ask for what you need.

The fewer details, you ask from your visitor the higher the chances they will subscribe to your email list.

So I'll repeat that. The fewer details you ask, the higher the chances that they will subscribe to your email list.

What do I mean by that? If you only want to send them to your email list, ask them for their first name and their email address it.

Keep it simple. They will feel more inclined to provide those details. If you start asking for their phone number, surname, business name, address, and so on, people feel a lot less inclined to provide all of that information.

Remember that nowadays people worry about providing their contact details. They don't know what's going to happen exactly. So keep that simple.

Now, of course, if your landing page’s objective is to drive leads to your business, as in, for people to jump into a call with you to then become a customer, you might want to include fields that ask for more details, to help you screen your lead to see whether they are good candidates to become customers.

You don’t want to waste your time trying to book calls or jumping on calls with people who are NOT a good fit for your business and could easily be screened before any discovery call.

But if your objective is to grow your email list, keep it simple.

4- Spell out the problem and the Outcome.

What is the problem that your freebie is going to solve for the subscriber?

And spell out again the outcome of getting your freebie. One mistake that I see people making a lot is filling up the page with a lot of text, explaining what the freebie is, what it is not, the features, and so on.

That is so unnecessary. All need to tell your subscriber is what problem your freebie solves and the outcome of getting your freebie. That’s it.

If you can do it in a few dot points, as per the example above, even better.

5- Test and Adjust

And last but not least, test it and adjust it. Another mistake I see people making is when they don't see lots of subscribers joining their email list, they decide that their freebie isn't good enough.

So they go on and create a different freebie altogether. Sometimes it's not the freebie actually. It is your landing page that is not converting.

Don’t throw out the baby with the bath water. Change a few things first to see if your landing page starts to convert better.

Sometimes all you need to do is to change the headline of your page.

You can try and change the problem that you are solving, or highlight different benefits or outcomes of the freebie, and see if that does the trick.

Just try and test it a little bit to see whether that produces better results. What you would be looking at is that your conversion rate is above 50%.

50% of people landing on your landing page should be subscribing to your email list.

If you are not hitting that mark, you will want to keep testing and changing your landing page until you do.

Now if you have any questions at all, send me an email, I am happy to have a chat with you.

And don't forget to download my three Facebook ads for our highly successful launch. I will see you next time.

If you want to launch a digital product using Facebook ads, you can download my free guide here or get in touch and let’s have a chat.

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