How to Create a Simple and Effective Digital Strategy

How to Create a Simple and Effective Digital Strategy

We’re halfway through the year, but also at the beginning of a new financial year.

This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).

To develop or review your current strategy, I recommend going through the following steps. 

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Secrets Behind Successful Facebook Ad Campaigns

Secrets Behind Successful Facebook Ad Campaigns

Facebook ads have dramatically changed small business marketing.

Facebook allows you to target people based on ALL sort of things, including but not limited to:

Demographics, location, preferences, websites they visit, Facebook pages they like, industry, job title, salary, etc.

Facebook targeting capabilities are second to none, and at an affordable price for small businesses. That is, if you know what you’re doing. But if you don't have a clue, you might as well open the window and throw your money out.

That’s why I’m writing this particular blog post.

I receive inquiries all the time about Facebook ads. While I’d LOOOVE to help everyone, take on more clients, and play around with my favorite tool, not everyone is ready for Facebook ads success.

Before you even think about dipping your toes into the world of Facebook ads, there are a number of things you need to implement in your business to reap the rewards, and here they are. 


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15 Secrets of successful email marketing

15 Secrets of successful email marketing

Email marketing is one of the most cost-effective ways to connect with your audience, increase sales, improve customer loyalty and grow your profit.

According to Forbes, email has the best digital marketing return on investment. In fact, we could be talking about $44 for every $1 spent (Campaign Monitor).

Stats apart, you will easily find thousands of articles talking about how profitable email marketing can be.

But what makes for a successful email marketing campaign?

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