How to install the Facebook pixel

How to install the Facebook pixel

I often talk about the importance of having your Facebook pixels installed on your website and landing pages long before you start advertising.

The pixel will help Facebook track everyone who visited your website or landing pages, and will enable you to serve ads (remarket) to those people.

Read More

How To Get Results From Facebook Ads

How To Get Results From Facebook Ads

Have you been thinking about advertising on Facebook?

Or perhaps you have tried, but didn’t quite see the results you’ve hoped for?

If you’ve been wanting to know more about Facebook ads, how to start, what to do, and how to get fab results, this blog will answer many of the questions I hear all the time, and most likely, many of your burning questions too.

Read More

5 Mistakes People Make with Facebook Ads

5 Mistakes People Make with Facebook Ads

Let me ask you a question. Have you tried Facebook ads?

The reason I'm asking is because as a Facebook ads strategist and manager, I see many, many common mistakes when it comes to Facebook ads.

Today I want to share with you five common mistakes that people make when advertising on Facebook and what to do instead.

Read More

How to increase your profits without acquiring new customers

How to increase your profits without acquiring new customers

How do you increase your profitability without acquiring new customers all the time?

While acquiring new customers is important to your business and your business growth, you don't have to do it all of the time in order to increase your profits.

Read More

5 Digital Marketing Trends for 2019

5 Digital Marketing Trends for 2019

Welcome and Happy New Year!

I'm going to discuss five shifts that are happening in Digital Marketing this year. Things in this space change really fast and every year you will hear about new trends.

The one big thing that has happened in the last few years is that the digital world has become very crowded.

There are a lot of companies on the web. There is about one website for every four people on the entire planet!

It's a bit crazy. So, to stay competitive I have five tips for you today about what you should focus on in 2019, not just to stay competitive but to jump ahead of your competition.

Read More

10 Lessons I've learned in 2018

10 Lessons I've learned in 2018

As 2018 comes to an end, I started to reflect on everything that I’ve done (and not done) this year. It always surprises me when I look back and note the things I’ve achieved. For some reason until I do this, I tend to forget some of the most amazing things that happened, especially in the first half of the year.

Read More

3 Tips to create content strategically

3 Tips to create content strategically

Now is a very good time of the year to plan the content that you're going to create in the next twelve months or at least map it out for the next six months.

When you plan your content creation, you want to look at your products and services and think about how you can create content that relates to what you want to sell.

There’re three types of content that you need to create to increase your sales and grow your business. Here they are.

Read More