My 10 Top Marketing Tools

/ Fab Marketing/
My 10 Top Marketing Tools

If you are a small business owner, you are probably very busy. However, you may be spending a lot of time in the day-to-day admin tasks that won’t help your business grow, while neglecting those important things that will make a difference in your bottom line... like marketing.

If you are not marketing your offerings in a strategic way, you are probably not generating enough leads, sales and revenue to keep your business profitable, let alone growing.

There are a number of tools out there (some free) to help you automate chunks of your work, save time, and be more strategic in your marketing approach, which in turn will get you more money.

Today I’m sharing with you my 10 favorite tools to help you accomplish exactly that.

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15 Ways to promote your event online

/ Fab Marketing/
15 Ways to promote your event online

Did you know that the #1 reason most people choose not to run live events is the fear of not being able to sell it (get bums on seats)? Yep!

There is nothing worse than preparing your content, your promotions, your ticket sales page and waiting for those sales and guests that just don’t seem to come. It feels embarrassing, exhausting, and a waste of time and money.

If you would like to run workshops, retreats or other business events but don’t know how to get your audience to your FAB event, here’s a list of 15 ways you can fill out your event using online marketing PLUS 15 websites you can list your event.

Before you dive right in, grab my Event Planner, Check Lists and Templates here. These will help make your event planning a breeze. 

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How to run a memorable business event

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How to run a memorable business event

Recently I ran a live (in person) workshop as part of the Small Business Festival Victoria.

I have to admit, I love running events. Throughout my corporate career I organised, managed and promoted hundreds of events, from workshops and social gatherings, to awards nights and some of Australia's most beloved expos: Furnitex and Decor Design Show.

Luckily for me, over the years I have created event planners, templates and check lists which make the whole process a breeze. Luckily for you, you can grab them all here.

If you have thought about running events for your business, but are not sure about how to do it, or whether you should, this blog post is for you.

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How to create content that attracts, engages and sells

/ FAB Marketing/
How to create content that attracts, engages and sells

Do you want to build a highly successful business?

Whatever your idea of success, the #1 marketing strategy that can help you achieve it is Content. Yep! Not kidding.

However, it takes time and a good strategy to create content that really propels your business forward and helps you kick those big goals.

In case you are wondering how to create a content strategy, here’s some valuable information to help you do just that.

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5 Ways Content can help grow your business

/ fab marketing/
5 Ways Content can help grow your business

I know, you’ve heard so many times that you should be blogging, doing videos, using social media, and be all over the web. 

But you may be asking yourself two questions:

1-Why should you be doing this when everyone else is doing it already?

2- and how exactly all this hard work will help your business?

The truth is that high quality content should be an integral part of your business marketing strategy and here's why.  

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How to get GREAT client testimonials

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How to get GREAT client testimonials

We all know that great testimonials give credibility to a business. They provide social proof that you are indeed an expert in your field and can help others achieve great outcomes.

Whether you sell products or services, A-MA-ZING testimonials will help prospects choose your business over others.

But how can you get really awesome testimonials from your previous or current clients?

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4 Low Cost Ways To Drive More Traffic To Your Website

/ Fab Marketing/
4 Low Cost Ways To Drive More Traffic To Your Website

We all know we need to drive traffic to our website. The more targeted traffic we get, the better our chances to convert those visitors into clients.

Note that I used the word “targeted” traffic. That’s because numbers are just numbers. What you want is more of your ideal clients visiting your website.

Today I’m sharing 4 easy and affordable ways to drive more targeted traffic to your website.

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3 Reasons you need a marketing plan

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3 Reasons you need a marketing plan

Did you know that approximately 90% of all start-up businesses fail within the first 12 months?

And that 1 in 10 businesses that survive the first year, only 66% go on for another year?

A big number of small business start and run without a marketing plan (or any kind of promotional plan at all). No wonder the percentage of failure is so high.

After working in marketing for more than 15 years, it really frustrates me to see this happening.

I understand that putting the time aside to work on a plan when you are already so busy is hard. But trust me it will pay off in the long run and here is why...

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7 bite-size tips to a successful event

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7 bite-size tips to a successful event

There is nothing like a memorable event to show your appreciation, give people an experience that they will remember and make an emotional association with your brand.
 
Having worked in events management for over 13 years I have decided to share some useful tips (and a gift) with you and hopefully make your life easier when you are planning your next event.

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My top 3 secrets to a highly converting website.

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My top 3 secrets to a highly converting website.

Even if you have a brick and mortar shop, chances are you have a website for your business, and so you should.  Most people search online before deciding where to buy.

What many people don't understand is that a website has one role to play, which is: convert visitors into leads and clients.

If you are driving traffic to your website via marketing campaigns, social media or blog posts, but your visitors aren’t contacting you, you need to have a good look at your website from a visitor’s point of view and ...

 

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5 Steps to kick start your E-mail marketing

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5 Steps to kick start your E-mail marketing

E­-mail marketing is one of the most cost­ effective, fast ways to build your business online. 

Not everyone is ready to buy right now, a high percentage of people are just looking and gathering information for future purchases. 

How do you make sure these people will choose YOU when they are ready to buy?

Simple! You build a relationship with them through email marketing, so they get to know you, like you and trust you. 

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5 Steps to create a powerful Social Media Presence

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5 Steps to create a powerful Social Media Presence

It’s amazing how many businesses are on social media nowadays. Yet, many have no idea how to actually use social media to grow their business and build a powerful brand.

The problem is, most people skip important steps and simply start a social media account and post any content without a strategy in place.

To be successful in social media, you need a strategy. Here I share 5 important steps to use social media effectively.

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