15 Secrets of successful email marketing

15 Secrets of successful email marketing

Email marketing is one of the most cost-effective ways to connect with your audience, increase sales, improve customer loyalty and grow your profit.

According to Forbes, email has the best digital marketing return on investment. In fact, we could be talking about $44 for every $1 spent (Campaign Monitor).

Stats apart, you will easily find thousands of articles talking about how profitable email marketing can be.

But what makes for a successful email marketing campaign?

Read More

My 10 Top Marketing Tools

My 10 Top Marketing Tools

If you are a small business owner, you are probably very busy. However, you may be spending a lot of time in the day-to-day admin tasks that won’t help your business grow, while neglecting those important things that will make a difference in your bottom line... like marketing.

If you are not marketing your offerings in a strategic way, you are probably not generating enough leads, sales and revenue to keep your business profitable, let alone growing.

There are a number of tools out there (some free) to help you automate chunks of your work, save time, and be more strategic in your marketing approach, which in turn will get you more money.

Today I’m sharing with you my 10 favorite tools to help you accomplish exactly that.

Read More

15 Ways to promote your event online

15 Ways to promote your event online

Did you know that the #1 reason most people choose not to run live events is the fear of not being able to sell it (get bums on seats)? Yep!

There is nothing worse than preparing your content, your promotions, your ticket sales page and waiting for those sales and guests that just don’t seem to come. It feels embarrassing, exhausting, and a waste of time and money.

If you would like to run workshops, retreats or other business events but don’t know how to get your audience to your FAB event, here’s a list of 15 ways you can fill out your event using online marketing PLUS 15 websites you can list your event.

Before you dive right in, grab my Event Planner, Check Lists and Templates here. These will help make your event planning a breeze. 

Read More