I often talk about the importance of having your Facebook pixels installed on your website and landing pages long before you start advertising.
The pixel will help Facebook track everyone who visited your website or landing pages, and will enable you to serve ads (remarket) to those people.
Read MoreHave you been thinking about advertising on Facebook?
Or perhaps you have tried, but didn’t quite see the results you’ve hoped for?
If you’ve been wanting to know more about Facebook ads, how to start, what to do, and how to get fab results, this blog will answer many of the questions I hear all the time, and most likely, many of your burning questions too.
Read MoreThe reason I'm asking is because as a Facebook ads strategist and manager, I see many, many common mistakes when it comes to Facebook ads.
Today I want to share with you five common mistakes that people make when advertising on Facebook and what to do instead.
Read MoreHow do you increase your profitability without acquiring new customers all the time?
While acquiring new customers is important to your business and your business growth, you don't have to do it all of the time in order to increase your profits.
Read MoreWelcome and Happy New Year!
I'm going to discuss five shifts that are happening in Digital Marketing this year. Things in this space change really fast and every year you will hear about new trends.
The one big thing that has happened in the last few years is that the digital world has become very crowded.
There are a lot of companies on the web. There is about one website for every four people on the entire planet!
It's a bit crazy. So, to stay competitive I have five tips for you today about what you should focus on in 2019, not just to stay competitive but to jump ahead of your competition.
Read MoreAs 2018 comes to an end, I started to reflect on everything that I’ve done (and not done) this year. It always surprises me when I look back and note the things I’ve achieved. For some reason until I do this, I tend to forget some of the most amazing things that happened, especially in the first half of the year.
Read MoreHow to find keywords, sentences and terms that people are searching for on Google, so that your blogs have a higher chance of ranking high and being found by your target audience.
Read MoreNow is a very good time of the year to plan the content that you're going to create in the next twelve months or at least map it out for the next six months.
When you plan your content creation, you want to look at your products and services and think about how you can create content that relates to what you want to sell.
There’re three types of content that you need to create to increase your sales and grow your business. Here they are.
Read MoreWe’re halfway through the year, but also at the beginning of a new financial year.
This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).
To develop or review your current strategy, I recommend going through the following steps.
Read MoreFacebook ads have dramatically changed small business marketing.
Facebook allows you to target people based on ALL sort of things, including but not limited to:
Demographics, location, preferences, websites they visit, Facebook pages they like, industry, job title, salary, etc.
Facebook targeting capabilities are second to none, and at an affordable price for small businesses. That is, if you know what you’re doing. But if you don't have a clue, you might as well open the window and throw your money out.
That’s why I’m writing this particular blog post.
I receive inquiries all the time about Facebook ads. While I’d LOOOVE to help everyone, take on more clients, and play around with my favorite tool, not everyone is ready for Facebook ads success.
Before you even think about dipping your toes into the world of Facebook ads, there are a number of things you need to implement in your business to reap the rewards, and here they are.
Email marketing is one of the most cost-effective ways to connect with your audience, increase sales, improve customer loyalty and grow your profit.
According to Forbes, email has the best digital marketing return on investment. In fact, we could be talking about $44 for every $1 spent (Campaign Monitor).
Stats apart, you will easily find thousands of articles talking about how profitable email marketing can be.
But what makes for a successful email marketing campaign?
Read MoreKnowing your ideal client really well is THE KEY to successful marketing.
I'm sure you've heard this before, and it's for a good reason. It's not enough to know where they live, their age and gender. If you truly want to attract, connect and become the preferred choice in your niche, you need to fully understand who you're talking to, and fine tune your message and media.
Perhaps you do have different offers for a broader market, but in this case, you’ll need to segment your market and tailor your communications accordingly.
Today we’ll look at the 5 most important questions you should be asking about your ideal client before you communicate with them, so you can attract them, connect with them and convert them into clients.
Read MoreConnect with me on social media for a daily dose of tips, inspiration and fun!
