See how FAB Marketing helps service businesses and ecommerce brands build demand through paid advertising and digital marketing.
Carrera by Design
Kitchen & bathroom renovations · Facebook ads
From 4 inquiries to 30 leads a month
The Challenge
Carrera's inquiries had fallen from around 30 a month to just 4. The team needed a reliable way to rebuild demand and wanted to start running Facebook ads.
What We Did
We launched a targeted lead generation campaign alongside a strategic sequence of brand awareness ads, designed to attract and nurture the right audience, keeping Carrera's designs in front of prospective clients and moving leads through to inquiries.
The Results
30 leads in the first month back
30–50 leads a month ongoing, varying with seasonality
$25–$80 cost per lead, with monthly ad spend of $2,000–$3,000
With kitchen and bathroom projects starting from $70,000, the focus was on attracting inquiries for high-value work. We tracked leads through the full customer journey, from inquiry to conversation to booked project, and Carrera consistently converted at least one new client a month from these leads. With projects starting at $70,000 against $3,000 in monthly spend, that's a solid return on ad spend of roughly 23 times.
“I've had the pleasure of working with Fernanda from Fab Marketing over the past two years, and it's been an enjoyable experience. Fernanda's approach is easygoing, and her communication style makes collaboration effortless. She is incredibly responsive and adaptable, which has been great for our dynamic needs.”
Ronnie Abdishou · Carrera by Design
Venom Emilio Fashion
Fashion ecommerce · Facebook ads & email marketing
From an underused website to a sales engine driven by paid ads
The Challenge
Venom Emilio came to us in March 2020, just before the pandemic hit. They had an established boutique in Brunswick East, Melbourne, but almost all their sales happened in-store. Their website saw barely any traffic, their social following was small, and they had no email database to speak of, so there was very little existing audience to sell to.
What We Did
We built and ran ongoing Facebook ad campaigns focused squarely on driving online sales, combining cold prospecting with retargeting to convert browsers into buyers. Over time, we expanded into influencer partnerships and social media to support the paid strategy. Alongside this, we built out Klaviyo email marketing, growing their database from nothing into a revenue channel in its own right.
The Results
The first month of Facebook ads delivered a 7x return on ad spend
For the past six years, returns have held consistently between 8x and 12x ROAS, with 10x typical
Ad spend has increased substantially over time as the results justified reinvestment
Email marketing has grown from zero into a significant, ongoing source of revenue
The Outcome
Six years on, Venom Emilio runs a consistent, scalable online sales engine, with Facebook ads as the primary driver and email marketing supporting revenue alongside it.
“Fernanda has been instrumental to our online success. Her expertise in Facebook ads and digital marketing has helped us grow our online presence, grow our email list, and significantly increase our online sales. We couldn't have achieved this level of success without her support.”
Christy Valguarnera, CEO · Venom Emilio Fashion
Zelena Homes
Home builder · Surf Coast & Geelong
From word of mouth to a consistent flow of inquiries.
The Challenge
Zelena Homes relied entirely on word-of-mouth referrals. Despite an active social media presence, the business was receiving no online inquiries and needed a dependable source of new leads.
What We Did
We ran lead generation campaigns alongside a strategic sequence of brand awareness ads across the Surf Coast, Geelong and surrounding areas, built to keep Zelena front of mind while inquiries came in. We layered in a tailored mix of funnel and audience strategies, including retargeting warm audiences, giving us a precise read on exactly what drives results in the home building industry.
The Results
24 leads across two campaign periods totalling two months
$2,850 in lead generation spend, plus $800 on brand awareness, over two months
$105–$177 average cost per lead across campaigns
Retargeting leads from $61.60, with an 11% conversion rate
We tracked every lead from first inquiry through to conversations and customer acquisition, so the business could see exactly where its pipeline was coming from.
The Outcome
Zelena Homes grew consistently and by 2025 their pre-construction sign-ups were booked out all the way to 2027, a level of demand their word-of-mouth referrals alone had never delivered.
“Working with Fernanda was brilliant. She set up ad campaigns for Zelena Homes that brought in new leads every month, something word-of-mouth alone had never been able to do. The results were so strong and consistent that I eventually had to pause the ads because I couldn't take on any more new clients. I couldn't recommend her highly enough for builders looking to grow.”
Jessica Farrell · Zelena Homes
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