Facebook ads have dramatically changed small business marketing.

Facebook allows you to target people based on ALL sort of things, including but not limited to:

Demographics, location, preferences, websites they visit, Facebook pages they like, industry, job title, salary, etc.

Facebook targeting capabilities are second to none, and at an affordable price for small businesses. That is, if you know what you’re doing. But if you don't have a clue, you might as well open the window and throw your money out.

That’s why I’m writing this particular blog post.

I receive inquiries all the time about Facebook ads. While I’d LOOOVE to help everyone, take on more clients, and play around with my favorite tool, not everyone is ready for Facebook ads success.

Before you even think about dipping your toes into the world of Facebook ads, there are a number of things you need to implement in your business to reap the rewards, and here they are.