How to Make your Facebook Ads Stand Out and Attract your Ideal Customers

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Hello, hello. Today I'm here to share with you three ways to make your Facebook ads stand out. If you're investing your hard-earned money on Facebook ads, you definitely want to cut through the noise and reach the hearts and wallets of your audience, get them to stand up, and get people to take action.

1 Use images that stop the scrolling.

We all have this habit of scrolling through the newsfeed, whether it is on Instagram or Facebook, and stopping for nothing.

What you want to do is really choose images that are going to make your audience stop and pay attention.

And how do you do that? It will depend on your audience. You're going to need to know what is really appealing to them.

The beauty of Facebook ads is that you can test several images. Don't just pick one and run with that.

Pick several different images, and then test them. Test them against each other and see what your audience responds to.

Some things that can do really well are human faces. People love to see other people. We connect with human beings.

If you're selling products that we wear, like clothes, jewelry, etc., you definitely want to put those items on a person and not only them alone.                             

The other thing you can do with your images is use a big pop of color. So again, you're going to need to test to see whether that resonates with your audience.

But, you don't want an image that doesn’t grab attention. So, sometimes a bold color or several bold colors in your image will help stop the scrolling. You can also use a colour boarder to make your image stand out.                           

What you shouldn’t do is to use Facebook blue colour because that will blend in.

2- Speak directly to your audience pains and desires.

You might be targeting people from 25 years old to 60 years old, but you cannot run an ad that talks to all of them in a single ad.

You have to create ads to different target audiences so you can speak directly to your audience.

You can speak to their pain points, to their desires, their frustrations, and their wishes.

Make sure you highlight those on your ad.

What is it that you're solving for them?

What is their biggest frustration and pain point that what you're offering is going to solve?

Highlights also the outcomes, the benefits, and the desires of your audience. That's how you're going to get them to click.

Because you don’t just want them to stop scrolling, you want them to click on your ad.

And that’s the role of your copy. So, your copy needs to speak directly to each of your target market segments, each of your target audiences. Go deep, and write something that makes your audience feel like you really know them.

3 Create Intrigue and Curiosity.

Nothing compels people to take action more than curiosity. So, make sure that you put some elements in your ad that will raise curiosity, that will really intrigue people, so they can’t resist but click on your ads.

Having said that, don't do anything that's misleading, of course, but you don't want to spill all the beans and leave nothing else left.

Make sure that you do raise curiosity in your ads. So when you do that, you're going to see many more clicks on your ads, and you're going to stand out from the crowd.                             

If you have any questions at all, let me know. I love a chat. Or you can download my 10 Steps to Profitable Facebook Ads free guide.