Elevate your business to new heights this year with insights from me, a Facebook ads expert. Discover how paid advertising can significantly widen your reach, targeting an audience that's genuinely interested in your courses. Facebook ads not only expand your visibility but also help you build a valuable email list, enabling continuous sales even after your initial launch.

Stay proactive with regular launches to keep your audience engaged and maximize sales opportunities.

Want to have your best year in business yet? You’re in luck. Today I'm talking about how launching your course, using Facebook ads, will help you have your best year in business. 

Even if your launch doesn't go according to plan. My name is Fernanda I’m a Facebook ads expert and founder of a marketing agency. And for the last seven years I've been helping businesses in pretty much every industry to achieve the best months and years in business using Facebook and Instagram ads.

But today I want to show you specifically how you can have your best year in business by selling your courses using Facebook ads.

1- When you use Facebook ads to launch your course, you gain enormous exposure. 

So your brand, your name, your business, your offers, are exposed to a much, much wider audience than it would otherwise if you are using only organic methods like social media or SEO. 

Because you're paying Facebook to put your brand in front of people who are interested in what you have to offer. The targeting capabilities of Facebook ads are second to none. and you can put your brand in front of more and more people. So the exposure to your brand is already much larger than it would otherwise be by using organic methods alone. 

Now that's only one of the advantages you're going to have.

2- You're going to build your email list and your database with the right people.

So Facebook ads can help you put your lead magnet or your launch trigger in front of the right people. 

After your launch is over whether you achieved the level of sales you wanted or not, now you have a database full of the right people to sell your offers. 

And it doesn't mean that you need to wait until you launch again to sell to them. You can continue selling to your database.

You can make different offers. Perhaps that offer wasn't right for them or it wasn't right for them at that particular time. 

But you can continue to make offers to your database, to your email list and make more sales than you would if you didn't have that email list.

Facebook ads also help you build trust much faster when people see you in the newsfeed over and over again, they get to know you more they get to like you more, and they get to trust you more.

So they're pulled and attracted to your marketing ecosystem, and it helps build the trust level a lot faster than if you had to wait for them to consume your organic content.

Next comes opportunities, you never know who is going to see your ads, so don't be surprised if people are reaching out to you for collaborations or to invite you as a speaker in their event or their podcast or to participate and be interviewed for their blog etc.

When you are out there and you have the exposure that Facebook ads can give you, more and more people are going to see you, and perceive you as the expert and the go-to person in your industry. And therefore you're more likely to attract more and more opportunities, collaborations, etc. 

Now here's something that most people don't think about. Once you build your database using Facebook ads and attract the right leads, you can then use that particular database, your database, your email list to continue to build a bigger database. How? What you can do is you can use you current email list to create a lookalike audience. They have the same interests, the same attributes, the same behaviours online.

And therefore, your database will help Facebook to attract more of the right people. So that's how you can use your email list that you've been building with ads to create a better-targeting audience and attract more of the right people with ads. 

3- Launch again.

Only a small percentage of your list will ever buy from you at each launch.

So what can you do now? Are those people in your email list never going to buy from you? Nah ah.

Some people need more time to think about it, need more touchpoints and sometimes it's just not the right time for them. 

So what you can do is you can launch again throughout the year, improving your launch system and your process and invite your email list to come along to your next launch, giving you the opportunity to sell again.

So here are my top tips on how you can have your best year yet using Facebook ads to launch your course.

If you're launching your course this year go ahead and download my 3 Facebook ads for 5 and 6 figure launch. It's free.

If you want to launch a digital product using Facebook ads, you can download my free guide here or get in touch and let’s have a chat. 

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