How can you sell your course program or membership with less stress and overwhelm and more ease, more flow and more fun?

Click below to watch the video or read the transcript!

Simplify your launch with Facebook ads

We know that online course launching can feel overwhelming and stressful, and you might be feeling like you have to do all the things and show up everywhere and that doesn't feel great.

Today I'm going to share with you four ways to simplify your launch, have more fun while doing it using Facebook ads.

1-    Automate your Lead Generation

First, Facebook ads can automate your lead generation prior to your launch. So, most people go into launching promoting their launch trigger, the launch event, or promoting their offer.

But really the right way to do it is to build your audience before the launch event. You want to be building your audience of the months before it.

So then when it comes time for you to launch, your audience knows you likes you and trusts you and therefore are more likely to buy from you.

Now, how can Facebook ads do that? Well, you can use Facebook ads to drive traffic to your lead magnet and build your email list before your launch. You can create a lead magnet if you don't have one already and use ads to put the lead magnet out there and attract the right audience that will be eager to buy from you when you launch your course.

Therefore, when the time comes you already have the audience waiting for you to make the offer. 

2-    Get people to register for your free live event

You can drive traffic to your webinar registration page and get people signing up for your webinar boot camp or challenge and get enough people participating in your launch for you to be able to convert and sell.

Facebook ads won’t just bring in the numbers but also the right people because Facebook can target the right people for you and then making it a lot easier for you to sell to them.

3-    Increase the attendance to your webinar or live event

How does it feel like if you have a thousand people signing up for your webinar but only 30 people show up?

Ouch! No one likes that. We have a much better chance of selling our course to people who show up to the webinar, or the live event that you're running, where you're going to make your offer.

So how can you drive people to show up live not just to register for the masterclass but to actually show up?

Facebook ads can help you with that too and very few people talk about it. What you can do is you can run an ad telling people, “Hey, the masterclass or the webinar is happening tomorrow or is happening today. Don't forget to show up live.”

We are running very busy lives these days and it's so easy to forget. I mean, I myself have registered for many webinars and on the day of the webinar I completely forgot about it and I didn't show up and I bet that happened to you too.

So, one way to do that is to have an ad running to those people who have signed up for your webinar already, reminding them that the webinar is happening tomorrow or today and reminding them to show up live.

That ad can be so effective and is actually a very cheap ad to run.

4-    Retarget your audience to sell your offer.

And last but not least, Facebook ads can retarget your audience with your offer.

So, once you have run your webinar, you had your attendees showing up, and you made your offer, then what? Well, your launched isn't over.

As I always say it isn’t over until it's over. So, what are you going to do?

Yes, you're going to email your audience of course but how many of them are going to open your emails?

If you look at your email open rates, you might find out that your open rates might sit in between 20% to 30%. 

And that's actually a very good open rate. So, what happens to the 70% who are not opening your emails? Are they simply going to forget about your offer? Will they even know that you have this amazing offer for them?

Well, they should all know. And that's how you can automate all that with Facebook ads. And show your offer to all of your audience.

So, in the meantime, you can enjoy your launch, feel more at ease, less overwhelmed, and hopefully have more fun launching.

If you have any questions, send them my way. Otherwise, go ahead and download my free guide: three Facebook ads for a highly successful launch.

If you would like to have a chat about Facebook ads feel free to contact me here.