How to increase your profits without acquiring new customers

How to increase your profits without acquiring new customers

How do you increase your profitability without acquiring new customers all the time?

While acquiring new customers is important to your business and your business growth, you don't have to do it all of the time in order to increase your profits.

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5 Digital Marketing Trends for 2019

5 Digital Marketing Trends for 2019

Welcome and Happy New Year!

I'm going to discuss five shifts that are happening in Digital Marketing this year. Things in this space change really fast and every year you will hear about new trends.

The one big thing that has happened in the last few years is that the digital world has become very crowded.

There are a lot of companies on the web. There is about one website for every four people on the entire planet!

It's a bit crazy. So, to stay competitive I have five tips for you today about what you should focus on in 2019, not just to stay competitive but to jump ahead of your competition.

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10 Lessons I've learned in 2018

10 Lessons I've learned in 2018

As 2018 comes to an end, I started to reflect on everything that I’ve done (and not done) this year. It always surprises me when I look back and note the things I’ve achieved. For some reason until I do this, I tend to forget some of the most amazing things that happened, especially in the first half of the year.

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3 Tips to create content strategically

3 Tips to create content strategically

Now is a very good time of the year to plan the content that you're going to create in the next twelve months or at least map it out for the next six months.

When you plan your content creation, you want to look at your products and services and think about how you can create content that relates to what you want to sell.

There’re three types of content that you need to create to increase your sales and grow your business. Here they are.

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How to Create a Simple and Effective Digital Strategy

How to Create a Simple and Effective Digital Strategy

We’re halfway through the year, but also at the beginning of a new financial year.

This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).

To develop or review your current strategy, I recommend going through the following steps. 

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5 Questions you must ask about your ideal client

5 Questions you must ask about your ideal client

Knowing your ideal client really well is THE KEY to successful marketing. 

I'm sure you've heard this before, and it's for a good reason. It's not enough to know where they live, their age and gender. If you truly want to attract, connect and become the preferred choice in your niche, you need to fully understand who you're talking to, and fine tune your message and media. 

Perhaps you do have different offers for a broader market, but in this case, you’ll need to segment your market and tailor your communications accordingly.

Today we’ll look at the 5 most important questions you should be asking about your ideal client before you communicate with them, so you can attract them, connect with them and convert them into clients.

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3 Reasons you need a marketing plan

3 Reasons you need a marketing plan

Did you know that approximately 90% of all start-up businesses fail within the first 12 months?

And that 1 in 10 businesses that survive the first year, only 66% go on for another year?

A big number of small business start and run without a marketing plan (or any kind of promotional plan at all). No wonder the percentage of failure is so high.

After working in marketing for more than 15 years, it really frustrates me to see this happening.

I understand that putting the time aside to work on a plan when you are already so busy is hard. But trust me it will pay off in the long run and here is why...

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