I am Fernanda, marketing consultant and founder of FAB Marketing. I am so excited to finally launch FAB Marketing. After months of research, reading, talking to people, writing, designing, here we are... online, ready to rock and help you grow your business.
For my first blog post I thought I should tell you a little bit of my story.
Like many women, I had a solid career as a marketing manager working for a multinational company in Melbourne CBD, a lovely husband, and an exciting social life. Yey!! But my biological clock was starting to tick, and we decided to start a family.
If you are a mum, you know that once you have a baby your life changes a lot (and I really mean A LOT). This includes changes to your free time (or the lack thereof), your priorities, and your career. Unfortunately our current society and business models don't offer much flexibility for women wanting to pursue a career while raising a family. I really don't understand how in the 21st century we are still pushed to make a choice between motherhood and career.
I have always been an independent woman, so for me it's a no-brainer, I definitely want both a successful, fulfilling career, and flexibility to raise my family. Can you relate?
I have talked to so many women in the same boat, facing the same challenges, and it made me feel really passionate about pursuing a balanced life-style for myself, while helping other small entrepreneurs to achieve the same. So that's how this exciting new business venture came to life.
Behind the name
If you are wondering whether FAB is only a short for "fabulous" or whether it stands for something else, well the answer is both! FAB are my initials plus my husbands' surname - Fernanda Alberici Broerse. But the fact that it is a short for "fabulous" was the icing on the cake.
If you are serious about growing your business join me! I have years of knowledge and experience and I am committed to help you achieve your goals.
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I would love to hear your comments and learn a little bit about you.
Thanks for reading! Fernanda