iOS 14: What it Means for your Facebook Advertising Strategy and How to Navigate the Changes.

iOS 14: What it Means for your Facebook Advertising Strategy and How to Navigate the Changes.

One of the most talked-about changes so far this year has been Apple’s iOS 14 update, particularly how it impacts business advertising campaigns.

This update has been and will continue to affect every single business that runs ad campaigns for leads or sales across social media platforms such as Facebook, Instagram, YouTube, LinkedIn and Pinterest.

Don’t sweat. I will run you through what these changes are, how they will affect social media advertising and what you can do to adapt to and make the best of these changes so your business can still reach its advertising goals.

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5 Things you should NEVER do in your Facebook Ads

5 Things you should NEVER do in your Facebook Ads

And what to do instead

If you want to get your ads approved by Facebook, and clicked by your audience, then make sure you don't make any of these 5 mistakes.

They are surefire ways to get your ads ignored by your audience, or worse, disapproved by Facebook.

By the way, these 5 things apply to any business, regardless of industry.

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3 Steps to get started with Facebook ads for e-commerce

3 Steps to get started with Facebook ads for e-commerce

Why some eCommerce stores thrive and others struggle to make sales online?

If you've been watching others making sales and would LOVE to get a slice of that creamy pie, then this will help you get started on the right foot.

To simply publish some ads without knowing what you're doing is a sure way to burn your money. Instead, do these 3 things first.

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How to Reduce Abandoned Cart and Recover Sales

How to Reduce Abandoned Cart and Recover Sales

Today, let’s talk about how to reduce abandoned cart rates and recover some of those sales, because online shopping in Australia has been booming.

It has seen unprecedented growth in 2020. About 72% of households now shop online in Australia, including older demographics.

Competition is high, but opportunities are there for the taking.

One of the problems that all eCommerce stores have is abandoned carts.

For you to have an idea, about 70% of shoppers abandoned their cart for a reason or another, and that hurts. 70% is a very high statistic, right?

How can you reduce abandoned carts and how can you recover the sales of people who abandoned their cart?

Because we can't avoid all of it, but we can recover some of it. So, I'm going to give you some tips today.

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7 Unusual Ways Facebook Ads can Grow Your Business

7 Unusual Ways Facebook Ads can Grow Your Business

Facebook advertising has been a true game changer for small businesses, mine included.

In the past, you’d have to pay high fees to promote your products and services to the masses on TV, radio and other traditional media channels.

Small Businesses really struggled to compete with big businesses and their big advertising budgets.

That’s no longer the case. For as little as $5 a day, you can advertise your products and services to YOUR target market (without wasting your budget on everyone else) , measure your return on investment and grow your business exponentially.

Today I want to share with you 7 different ways you can take advantage of Facebook (and Instagram) advertising to grow your business, that you may not have thought about before.

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How to increase Ecommerce Sales

How to increase Ecommerce Sales

Recently I’ve been working with some Ecommerce stores, driving targeted traffic to their website through Facebook and Instagram advertising. Before starting any campaign, there are a few things I check to make sure the campaign is effective from a sales point of view, to maximize the client’s return on investment.

If you apply the following tips to your eCommerce store, you will see a big increase in sales.

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How to install the Facebook pixel

How to install the Facebook pixel

I often talk about the importance of having your Facebook pixels installed on your website and landing pages long before you start advertising.

The pixel will help Facebook track everyone who visited your website or landing pages, and will enable you to serve ads (remarket) to those people.

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How To Get Results From Facebook Ads

How To Get Results From Facebook Ads

Have you been thinking about advertising on Facebook?

Or perhaps you have tried, but didn’t quite see the results you’ve hoped for?

If you’ve been wanting to know more about Facebook ads, how to start, what to do, and how to get fab results, this blog will answer many of the questions I hear all the time, and most likely, many of your burning questions too.

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5 Mistakes People Make with Facebook Ads

5 Mistakes People Make with Facebook Ads

Let me ask you a question. Have you tried Facebook ads?

The reason I'm asking is because as a Facebook ads strategist and manager, I see many, many common mistakes when it comes to Facebook ads.

Today I want to share with you five common mistakes that people make when advertising on Facebook and what to do instead.

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Secrets Behind Successful Facebook Ad Campaigns

Secrets Behind Successful Facebook Ad Campaigns

Facebook ads have dramatically changed small business marketing.

Facebook allows you to target people based on ALL sort of things, including but not limited to:

Demographics, location, preferences, websites they visit, Facebook pages they like, industry, job title, salary, etc.

Facebook targeting capabilities are second to none, and at an affordable price for small businesses. That is, if you know what you’re doing. But if you don't have a clue, you might as well open the window and throw your money out.

That’s why I’m writing this particular blog post.

I receive inquiries all the time about Facebook ads. While I’d LOOOVE to help everyone, take on more clients, and play around with my favorite tool, not everyone is ready for Facebook ads success.

Before you even think about dipping your toes into the world of Facebook ads, there are a number of things you need to implement in your business to reap the rewards, and here they are. 


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