5 Digital Marketing Trends for 2019

5 Digital Marketing Trends for 2019

Welcome and Happy New Year!

I'm going to discuss five shifts that are happening in Digital Marketing this year. Things in this space change really fast and every year you will hear about new trends.

The one big thing that has happened in the last few years is that the digital world has become very crowded.

There are a lot of companies on the web. There is about one website for every four people on the entire planet!

It's a bit crazy. So, to stay competitive I have five tips for you today about what you should focus on in 2019, not just to stay competitive but to jump ahead of your competition.

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10 Lessons I've learned in 2018

10 Lessons I've learned in 2018

As 2018 comes to an end, I started to reflect on everything that I’ve done (and not done) this year. It always surprises me when I look back and note the things I’ve achieved. For some reason until I do this, I tend to forget some of the most amazing things that happened, especially in the first half of the year.

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How to Create a Simple and Effective Digital Strategy

How to Create a Simple and Effective Digital Strategy

We’re halfway through the year, but also at the beginning of a new financial year.

This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).

To develop or review your current strategy, I recommend going through the following steps. 

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5 Questions you must ask about your ideal client

5 Questions you must ask about your ideal client

Knowing your ideal client really well is THE KEY to successful marketing. 

I'm sure you've heard this before, and it's for a good reason. It's not enough to know where they live, their age and gender. If you truly want to attract, connect and become the preferred choice in your niche, you need to fully understand who you're talking to, and fine tune your message and media. 

Perhaps you do have different offers for a broader market, but in this case, you’ll need to segment your market and tailor your communications accordingly.

Today we’ll look at the 5 most important questions you should be asking about your ideal client before you communicate with them, so you can attract them, connect with them and convert them into clients.

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