How to Create a Simple and Effective Digital Strategy

How to Create a Simple and Effective Digital Strategy

We’re halfway through the year, but also at the beginning of a new financial year.

This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).

To develop or review your current strategy, I recommend going through the following steps. 

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5 Questions you must ask about your ideal client

5 Questions you must ask about your ideal client

Knowing your ideal client really well is THE KEY to successful marketing. 

I'm sure you've heard this before, and it's for a good reason. It's not enough to know where they live, their age and gender. If you truly want to attract, connect and become the preferred choice in your niche, you need to fully understand who you're talking to, and fine tune your message and media. 

Perhaps you do have different offers for a broader market, but in this case, you’ll need to segment your market and tailor your communications accordingly.

Today we’ll look at the 5 most important questions you should be asking about your ideal client before you communicate with them, so you can attract them, connect with them and convert them into clients.

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