I have recently returned from an amazing trip overseas – three weeks in Holland, one in Menorca (Spain) and one week in Berlin. It's so refreshing to take time off and relax, and one of my biggest passions in life is travelling, especially overseas.
What I love most about travelling is to immerse myself in another culture, listen to their language, observe their habits and experience a little bit of their lifestyle. I also feel that travelling nurtures my creativity and gives me a boost of energy.
As a marketer, I can't help but notice what other businesses are doing and learn from them. Today I'd like to share this latest experience with you.
1- Speak your customer's language
You would think that one of the leading multicultural cities in Europe would speak English, wouldn't you? I would too. Well, for my surprise most people I met in Berlin didn't, even the staff at the information office at train stations struggled to communicate with me.
I’ve heard from many people what a multicultural and international city Berlin is, which is true! That’s why I was so surprised by the lack of English signage and overall communication.
Sometimes we are so focused on our own business that we don't think about how to communicate with our market. It's crucial to know your market as much as you can in order to communicate with them in a manner they understand, relate and connect. When you speak with your customers, make sure to “speak their language”.
2- Offer something unique
During our last week in Europe we found a cafe right next door offering freshly baked cakes every day – and I mean a big variety of hot, coming out of the oven, cakes. What a simple but delightful thing to find!! How many cafes do you know where a number of different cakes are freshly baked (in house) every morning? Needless to say we went there every day.
Think about your product or service offering, what can you offer that is unique and will set you apart from the competition? It can be as simple as your packaging, a nice coffee or tea at your waiting room. Anything that adds a wow factor to your customer service will help your business stay top of mind with your customers.
3- A smile goes a long way
I can’t say we only met lovely people during our travels. But the staff in one particular restaurant in Menorca was really nice. They really went out of their way to accommodate our toddler and provide us with the best possible experience. We enjoyed it so much that we returned there for our farewell dinner.
I know it sounds obvious, but it's surprising how many people are not friendly when talking to their customers. Have you recently experienced an unfriendly salesperson or service provider? They are not uncommon right! Remember that a smile goes a long way, and some extra help could wow your customers and win their loyalty.
If you are struggling to stand out from the crowd and make a real statement in your market, I can help you. Contact me for a friendly : )) obligation-free chat! You will be surprised to see the positive impact professional, strategic marketing can have on your business.