5 Mistakes People Make with Facebook Ads

5 Mistakes People Make with Facebook Ads

Let me ask you a question. Have you tried Facebook ads?

The reason I'm asking is because as a Facebook ads strategist and manager, I see many, many common mistakes when it comes to Facebook ads.

Today I want to share with you five common mistakes that people make when advertising on Facebook and what to do instead.

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How to increase your profits without acquiring new customers

How to increase your profits without acquiring new customers

How do you increase your profitability without acquiring new customers all the time?

While acquiring new customers is important to your business and your business growth, you don't have to do it all of the time in order to increase your profits.

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5 Digital Marketing Trends for 2019

5 Digital Marketing Trends for 2019

Welcome and Happy New Year!

I'm going to discuss five shifts that are happening in Digital Marketing this year. Things in this space change really fast and every year you will hear about new trends.

The one big thing that has happened in the last few years is that the digital world has become very crowded.

There are a lot of companies on the web. There is about one website for every four people on the entire planet!

It's a bit crazy. So, to stay competitive I have five tips for you today about what you should focus on in 2019, not just to stay competitive but to jump ahead of your competition.

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10 Lessons I've learned in 2018

10 Lessons I've learned in 2018

As 2018 comes to an end, I started to reflect on everything that I’ve done (and not done) this year. It always surprises me when I look back and note the things I’ve achieved. For some reason until I do this, I tend to forget some of the most amazing things that happened, especially in the first half of the year.

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3 Tips to create content strategically

3 Tips to create content strategically

Now is a very good time of the year to plan the content that you're going to create in the next twelve months or at least map it out for the next six months.

When you plan your content creation, you want to look at your products and services and think about how you can create content that relates to what you want to sell.

There’re three types of content that you need to create to increase your sales and grow your business. Here they are.

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How to Create a Simple and Effective Digital Strategy

How to Create a Simple and Effective Digital Strategy

We’re halfway through the year, but also at the beginning of a new financial year.

This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).

To develop or review your current strategy, I recommend going through the following steps. 

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Secrets Behind Successful Facebook Ad Campaigns

Secrets Behind Successful Facebook Ad Campaigns

Facebook ads have dramatically changed small business marketing.

Facebook allows you to target people based on ALL sort of things, including but not limited to:

Demographics, location, preferences, websites they visit, Facebook pages they like, industry, job title, salary, etc.

Facebook targeting capabilities are second to none, and at an affordable price for small businesses. That is, if you know what you’re doing. But if you don't have a clue, you might as well open the window and throw your money out.

That’s why I’m writing this particular blog post.

I receive inquiries all the time about Facebook ads. While I’d LOOOVE to help everyone, take on more clients, and play around with my favorite tool, not everyone is ready for Facebook ads success.

Before you even think about dipping your toes into the world of Facebook ads, there are a number of things you need to implement in your business to reap the rewards, and here they are. 


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