15 Secrets of successful email marketing

15 Secrets of successful email marketing

Email marketing is one of the most cost-effective ways to connect with your audience, increase sales, improve customer loyalty and grow your profit.

According to Forbes, email has the best digital marketing return on investment. In fact, we could be talking about $44 for every $1 spent (Campaign Monitor).

Stats apart, you will easily find thousands of articles talking about how profitable email marketing can be.

But what makes for a successful email marketing campaign?

Read More

5 Questions you must ask about your ideal client

5 Questions you must ask about your ideal client

Knowing your ideal client really well is THE KEY to successful marketing. 

I'm sure you've heard this before, and it's for a good reason. It's not enough to know where they live, their age and gender. If you truly want to attract, connect and become the preferred choice in your niche, you need to fully understand who you're talking to, and fine tune your message and media. 

Perhaps you do have different offers for a broader market, but in this case, you’ll need to segment your market and tailor your communications accordingly.

Today we’ll look at the 5 most important questions you should be asking about your ideal client before you communicate with them, so you can attract them, connect with them and convert them into clients.

Read More

My 10 Top Marketing Tools

My 10 Top Marketing Tools

If you are a small business owner, you are probably very busy. However, you may be spending a lot of time in the day-to-day admin tasks that won’t help your business grow, while neglecting those important things that will make a difference in your bottom line... like marketing.

If you are not marketing your offerings in a strategic way, you are probably not generating enough leads, sales and revenue to keep your business profitable, let alone growing.

There are a number of tools out there (some free) to help you automate chunks of your work, save time, and be more strategic in your marketing approach, which in turn will get you more money.

Today I’m sharing with you my 10 favorite tools to help you accomplish exactly that.

Read More