Back to All Events


  • AU 79 Cafe 27 - 29 Nicholson Street Abbotsford, VIC, 3067 Australia (map)

Not just marketing. Not just photography. 

This workshop is the whole package!


Take your Instagram marketing to the next level with stunning photographs and a social media strategy to expand your customer base, increase your sales and build your brand online.

Leave armed with a new set of skills and the confidence to create your own images so you can connect with customers and build a brand you can be proud of.

Instagram has over 800 million users and is perfect for industries with a strong visual language. It is where the design industry hangs out, and for good reason.

Join us for an exciting morning where you’ll be empowered to take your Instagram marketing to the next level.



During this hands-on workshop, you will learn:

  • The benefits of Instagram marketing for your business.

  • How to attract the right followers and build a community of real, engaged fans (not just numbers).

  • How to use the right hashtags for your posts so you can reach more of your ideal clients.

  • How to use and integrate Instagram stories into your marketing and why you should.

  • Tools of the trade: really simple design programs and scheduling tools that will save you time.

  • How to connect and convert your followers into customers.



You will learn the fundamentals of what makes a photograph appealing; lighting, composition, and design.

Michelle will walk you through each design element giving practical exercises for you to try. You will never see a photograph the same way again.

Next, you will talk a little about choosing the right style of photography for you, complete with which apps are best for editing and curating your feed.

Finally, you will learn strategies for proofing your images before uploading them to social media, so they always look their best.

You will leave the workshop with a new set of skills and confidence to use Instagram for business, connecting with customers and building a brand you can be proud of while also confidently taking your own photos.


This is a hands-on workshop, so we've planned for an intimate group. Limited spots, book soon.

Presented by FAB Marketing in partnership with Broadhurst Photography.


Who is this for:

Service-based businesses: designers, stylists, decorators, consultants,  creatives, lifestyle brands.




What's included in the workshop?

Your fab presenters, incredible content, PLUS a delicious breakfast and awesome coffee or tea.


What do I need to bring on the day?

The workshop will be hands-on, so bring your smartphone, but also a pen and paper to take notes.


Tickets are $75 with breakfast included.



What people say about Fab Marketing Workshops


"I was struggling to reach a wider audience and didn't know how to keep a consistent presence online. Fab Marketing workshop was very helpful and informative. Fernanda is very friendly and I felt comfortable asking questions. The presentation was well paced and informal, I really enjoyed it and would surely recommend it to other business owners."

Sevil Sabah, Lyncris Jewellers



"I have a new business in a niche market and wanted to learn how to market to my customers effectively. Fab Marketing workshop was great, very helpful and well paced. I'd definitely recommend it to other businesses."

Alex Obleschuk, Journey Atlas



I've found the workshop really helpful. Fernanda was great, very knowledgeable, she makes you understand marketing. I would definitely recommend her workshops."

Alycia Falzon, Falzon Fashion Consultants


Fernanda has some breadth of knowledge and skills in online marketing. I recently invited her to be a guest expert for our Start Up Mum Academy on the topic of email marketing and lead magnets. Fernanda was able to effectively communicate the intricate concepts in an engaging and informative manner. I was also impressed with the effort she went to in providing such extensive content to educate our members. We’ve had excellent feedback from our members and I look forward to any future opportunities where we can share her expertise further in our community.” 

Michelle Smith – Founder, Start Up Mum


Earlier Event: August 13
Facebook Marketing for Women in Business
Later Event: August 23
Digital Marketing Simplified