I can't believe Christmas is upon us again. Honestly it feels like it was yesterday that I wished Happy New Year to everyone.
I'm one of those people who love Christmas. I really love getting together with family and friends to celebrate, share some amazing food and have great chats and laughs over a few bubbles. It's also a great time of the year to organise a "thank you" event for your clients, suppliers, staff and all those people who contribute to and support your business.
There is nothing like a memorable event to show your appreciation, give people an experience that they will remember and make an emotional association with your brand.
Having worked in events management for over 13 years I have decided to share some tips (and a gift) with you and hopefully make your life easier when you plan your next event.
Download my Fab Events Planner and templates here for free.
1. Develop your event concept and strategy
Before you start thinking about the logistics of your event, consider what you are trying to achieve. What's your event's main goal and how you are planning to achieve it.
Think about your guests and consider their needs and wants. There is no point in organising a sports competition if your audience isn't interested in sports.
2. Break it down into small tasks and set up a time frame
When it comes to events, it's better to organise it well in advance to ensure you have time to think and organise every detail. Breaking down your tasks and setting up a time frame will help you feel more in control and stay on track for the big day.
3. Make it interesting and appealing
Whether you are trying to promote your brand, launch a new product or simply thank your contributors, make sure your event has appealing elements that will interest your guests. Consider for example your guest speakers, gifts, music, presentations, etc... in short, what people will get our of your event other than food and drinks.
4. Design a communications campaign that speaks directly to your audience
There is no point in running an event if no one shows up. Plan well in advance how you will promote your event. Is it a guests-only event or are you going to sell tickets? Whichever event you’re planning give your guests plenty of notice and a dead line to RSVP. Oh, and don’t forget to keep your guest list updated.
If your event is a paid event, organise your ticketing system before launching your marketing campaign. Consider your audience before deciding which channels you will use, whether you will only promote it online or if you will use print advertising or direct mail for more targeted events.
Also, think whether the media could have an interest in your event and if you could benefit from media exposure. If the answer is yes, prepare a press release and consider inviting local media to attend.
5. Create a detailed running sheet
By creating a running sheet for yourself and for anyone who will be helping and working at your event, you will ensure the event runs smoothly.
Some tasks seem really obvious and simple, but when there is a lot going on it’s better to have everything written down and have everyone on the same page. Make sure you brief your team when you hand the running sheets over and give them the opportunity to ask questions.
6. Celebrate your success
People love to see photos and videos of an event they have attended. Publish photos of the event on your website and on social media platforms and tag anyone who contributed. By celebrating your event’s success you will remind your guests of the awesome experience they just had and you will probably receive some amazing feedback and testimonials.
7. Subscribe to receive your free copy of Fab Events Plan & Check List to help you organise a stress-free event.
Throughout my corporate career I've organised, managed and promoted hundreds of events from workshops, celebrations, awards nights and large expos. Luckily during all these years I've created event planners, check lists and templates that make the whole process easy and stress-free.
Now you can download my Fab Events Planner and templates here for free.
Cheers to your success!