Do you want to build a highly successful business?
Whatever your idea of success, the #1 marketing strategy that can help you achieve it is Content. Yep! Not kidding.
However, it takes time and a good strategy to create content that really propels your business forward and helps you kick those big goals.
In case you are wondering how to create a content strategy, here’s some valuable information to help you do just that.
1- Set goals.
Every strategy starts with goals. What are you trying to achieve? Be very clear on your goals.
· Promote a particular service or product.
· Build your email list.
· Build trust in your market.
· Educate your audience about your services
· Promote yourself as the “go to person” in your niche, etc.
· Improve your search ranking in Google.
Each and every piece of content you create must have a goal. You will get better results and will find it easier to decide what type of content to create.
Think about your content as an engaging presentation of your products and services, with the aim of educating your market (NOT selling), provide information, and create the so important know, like and trust effect.
2 - Type of Content
The second thing to decide is what type of content you will create.
Consider the type of content your target audience prefers to receive and consume. Here’s some food for thought.
· Written blog posts
· E-books and e-guides
· Images and infographics
Videos do really well on social media, especially Facebook live. Podcasts are also very popular as people listen to them during their commute to and from work.
You can and should mix it up to appeal to different people.
3. Segment your target market
Are you targeting different segments or niches?
If so, consider creating different content specifically for each segment. It will increase the relevance of your content, and it will make it more appealing to your audience.
For example: If you are an interior designer or stylist you may like to write something specific to expectant mothers about how to decorate their nursery, and something different for older couples downsizing.
Segmenting your content will also give you more accurate insights and data. You can easily spot who you are attracting and their preferences.
4. Use powerful headlines
The internet is flooded with content, so your headlines play a very important role. They will grab your audience’s attention.
Based on your headlines your audience will decide whether to click on it or not. The first couple of sentences will help them decide whether to continue or leave.
Some headlines that work really well include:
· How to (do something)
· Little known secrets
· Negativity – people are attracted by negative headlines. They are more interested in avoiding mistakes, or avoiding losing something than learning of gaining. Surprised?
5. Offer freebies that complement your content
As much as possible, try to include a freebie with every piece of content you publish.
Free downloads can complement and elevate your content, by giving something actionable at the end of a blog post. Plus, they help you build your email list.
By the way, don’t place your freebie only at the end of the post. Not everyone will read your entire blog or watch your whole video. Place it throughout, just after each sub-heading.
6. Plan ahead and schedule your content.
Consistency is key. Your audience should be expecting to receive your content with certain regularity.
There is no right or wrong, you may want to test first and see which days and times they are more likely to open your email or visit your blog.
Try to plan and create your content at least a month or two in advance, so you are not caught up without anything interesting to publish.
Planning and scheduling will also help you feel more relaxed and in control, rather than overwhelmed.
TIP: What I find really helpful is to have a theme for the month to help me come up with topics. You might have noticed this month is all about content.
Themes also create a sense of continuation, and make your audience curious and wanting more.
To help you plan your content in advance, I’m sharing my own content planner.
Have a question or comment? Leave them below or email me at [email protected]
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