I get it! Running a business isn't easy. You are probably wearing many hats, trying to do too many things yourself, working long hours, nights and weekends and wondering when you will see the results you had in mind when you first started. 

Marketing is the lifeblood of your business. But unfortunately, it is often overlooked and underestimated. That's why many small businesses don't grow, and the vast majority fail altogether. Don't make this mistake. I can help you build a sparkly brand online, attract a consistent stream of leads and clients, open new doors, make more sales and increase your profits doing exactly what you love. 

That is my passion and my fuel. I love working side by side with talented, passionate clients, who love their brands. Let me help you reach new heights, up-level your business, and achieve results you didn't think possible.

In marketing there is no one-size fits all, every business is unique and needs a unique strategy and consistent action. That's why everything I do is uniquely tailored to you, so you can achieve your goals.

Let's get to know each other. Schedule a call with me and let's have a chat about your business, your challenges and your vision and find out how I can help you.


My story

I was born and raised in the winery region of Brazil (yes, there is one), from an Italian family. 

With a huge adventurous spirit and an insatiable love of life, I couldn't wait to take off and discover the world. I traveled around the world, lived in 3 continents, learned 4 languages, landed in Australia and married a Dutchman. 

After a solid and growing career in marketing, I become a mum (now to two girls) and my life changed forever.

I wanted freedom and flexibility to work around my family, run my own schedule while feeling fulfilled, challenged, and modelling achievement to my girls.

I also realized life is too short. If I was to follow my dreams it was now or never. It was time to grab life by the horns, do what I am passionate about, face the never-ending entrepreneurial roller-caster, and create a life I love. 

That's how fab marketing was born.

I started fab marketing to make a difference in the lives of creative and passionate women seeking a successful business and an extraordinary life. Whether that means more freedom, flexibility, more money, excitement ... the goal is yours. I am here to help you make it happen. 

Three things you should know about me: #1-  I love all kind of arts and I play the piano since I was 8.  #2-  I fell in love with the interiors industry while managing the marketing for Decor Design Show in Australia and working with world-renowned interior derringers . #3- I cannot function without coffee in the morning, and I believe life is too short to drink bad wine.

Why work with me?

I'm a qualified and highly experienced Digital Marketing Strategist, and I specialize in the interiors, creative and lifestyle industry. 

With a Master of Marketing, training courses and more than a decade of hands on experience working with local and international brands, I bring a lot of experience, passion, and ideas to dramatically improve your business results. 

I'm constantly learning and up skilling to ensure I deliver cutting edge strategies and training to exceed my clients' expectations.

My travel and diverse life experience are my biggest inspiration and help me think outside the box to create world-class strategies for my clients to stand out

If you want to work with a consultant who is genuinely passionate about your brand, look no further. I LOVE creative and lifestyle brands, and we are always best at what we love doing.

What differentiates me from the rest is the combination of tech, creative and strategic skills that I offer. Plus a personal approach that comes from being boutique.

Some of the brands I have worked with in the past include: Decor Design Show, Furnitex, Design Made Trade, House & Garden Magazine, Greg Natale, Alwill Interiors, Abigail Ahern, Lori Weitzner, Chelsea Hing, to name a few.

"Thank goodness I met Fernanda.  Before we met I was struggling with my business and how to get my message across to potential customers.  Fernanda helped me identify my target market and formulate a website and a strategy that worked.  This was such an important process for my business and one I could not have done alone.  I cannot recommend Fernanda highly enough.  Thank-you :)."

Michelle Broadhurst, Michelle Broadhurst Photography

Official bio

Fernanda Alberici is a Marketing Strategist and founder of Fab Marketing, a boutique consultancy providing online marketing strategies and services to small businesses.

Born and bred in Brazil, Fernanda has a bubbly personality and an adventurous spirit. She loves connecting with fun, inspiring people. She has an insatiable love affair with travelling, the arts, music, interiors, design and all things beautiful.

Having travelled extensively and lived in 3 continents, Fernanda draws inspiration from her diverse life and work experiences to create remarkable strategies for her clients to stand out, grow a business they love and transform their lives.

 “I don’t believe in quick formulas, or cookie cutter approach. Building a business takes vision, a results-driven strategy and consistent action. That’s exactly what I do. I help ambitious entrepreneurs and business owners create and implement strategies that are aligned with their brand values, and produce amazing results consistently, closing the gap between where they are and where they want to be.”

Some of the industries she has worked with include: Furniture, interior design, home decor, health and wellbeing, creative, not-for profit, and more. 

Oh yes, qualifications! I do have them...

  • Bachelor Degree in International Business 
  • Masters’ Degree in Marketing – Deakin University
  • 15 years work experience in marketing, sales and events management in both the corporate sector and small/medium size businesses.
  • ClickMinded SEO Training Course
  • ClickMinded Google adwords
  • Advanced Facebook advertising and sales funnels
  • Ongoing learning and upskilling